AirAsia food aims to give better value by offering low-cost options, much like the mantra of the budget airline.

Published 2021-03-10 15:56:08

It is clear to see that the aviation industry has been badly impacted by the Covid-19 pandemic.

In fact, there was less than half the passenger traffic in the whole of 2020 as compared to 2019. Airlines around the world therefore have had no choice but to pivot in order to survive.

For Southeast Asia’s low-cost carrier AirAsia, the pandemic served as an opportunity for them to speed up its digital transformation and evolve to go beyond being just an airline.

It has boldly dubbed itself as “the Asean super app”, which now includes an ecosystem of new services including food delivery, grocery delivery and even online shopping, in addition to its usual lineup of flight tickets and hotel booking services.

On March 2, AirAsia food made its debut in Singapore, marking its first overseas foray.


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