fbpx

How Qoo10 evolved to become Singapore's top e-commerce site before falling behind new entrants the likes of Shopee and Lazada.

Jae Chia  |  SG
Published 2021-06-16 11:36:00
0

Before Lazada and Shopee, many Singaporeans were doing their online shopping on Qoo10, an e-commerce platform that once reigned supreme in Singapore.

Back in its heyday, the site used to consistently nab the top spot as the e-commerce platform that received the most website traffic.

However, according to online shopping aggregator website iPrice, it was later dethroned by Lazada at the end of June 2019.

Here’s a look at the milestones of Qoo10, and how it evolved to become Singapore’s top e-commerce site before lagging behind new entrants the likes of Shopee and Lazada.

Qoo10’s early daysYoung Bae Ku, founder of Qoo10 / Image credit: Nicky Loh / BloombergQoo10 was founded in 2010 as a subsidiary of Qoo10 Pte. Ltd by Giosis Pte.Ltd. as a joint venture between GMarket founder Ku Young Bae and eBay.

 
RECOMMENDED

Annual Premium Package

Gain access to all Vulcan Post Premium content for S$99.90 per year.

SUBSCRIBE

Single Article

Unlock and get instant access to this Vulcan Post Premium content for S$7.90.

UNLOCK ARTICLE

Already a subscriber? Log in here

Subscribe to Vulcan Post Newsletter

Stay updated with our weekly curated news and updates.
 
Read more about our privacy policy here.