How Qoo10 evolved to become Singapore's top e-commerce site before falling behind new entrants the likes of Shopee and Lazada.

Jae Chia  |  SG
Published 2021-06-16 11:36:00

Before Lazada and Shopee, many Singaporeans were doing their online shopping on Qoo10, an e-commerce platform that once reigned supreme in Singapore.

Back in its heyday, the site used to consistently nab the top spot as the e-commerce platform that received the most website traffic.

However, according to online shopping aggregator website iPrice, it was later dethroned by Lazada at the end of June 2019.

Here’s a look at the milestones of Qoo10, and how it evolved to become Singapore’s top e-commerce site before lagging behind new entrants the likes of Shopee and Lazada.

Qoo10’s early daysYoung Bae Ku, founder of Qoo10 / Image credit: Nicky Loh / BloombergQoo10 was founded in 2010 as a subsidiary of Qoo10 Pte. Ltd by Giosis Pte.Ltd. as a joint venture between GMarket founder Ku Young Bae and eBay.


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