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Foodpanda partners Rebel Foods to launch over 10 virtual brands across 2,000 outlets in Asia

It’s clear that food delivery services have been invaluable in the time of the pandemic. A collaboration as timely and fantastic as Martha Stewart and Snoop Dogg, foodpanda announced today (October 21) its partnership with Rebel Foods in a virtual press conference over Zoom.

foodpanda will roll out Rebel Foods’ flagship brands and new jointly-created offerings in more than 2,000 outlets within Asia through an initial five-year partnership, starting in six markets.

This means that restaurants and cloud kitchen operators can easily grow revenue streams by offering more virtual brands within their existing F&B businesses. It is also worthy to note that this partnership is the first of its scale in the region.

A way to help local F&B brands

For the uninitiated, Rebel Foods is the world’s largest internet restaurant company headquartered in India. The company is behind famous food brands such as Faasos, Behrouz Biryani, The Biryani Life, Lunchbox, and Honest Bowl.

These are all virtual brands, so they exist digitally with no brick-and-mortar or dine-in presence. They can operate from existing restaurants or through traditional cloud kitchens.

Behrouz Biryani from foodpanda Rebel foods partnership
Image Credit: Behrouz Biryani via Instagram

Meanwhile, foodpanda is one of the largest food delivery platforms outside of China.

With their Brands-As-A-Service model, foodpanda will enable hundreds of thousands of restaurant partners and cloud kitchen operators to plug-and-play virtual brands into their current operations to grow additional revenue streams at little to no start-up costs.

This means smaller SMEs and restaurant partners can adopt new recipes and utilise their spare capacity to grow additional revenue streams while creating diversity in their menu offerings.

This partnership is unstoppable with Rebel Foods’s culinary expertise, efficient SOPs, and food tech innovations to F&B outlets in Asia.

Digitalisation as the future of food

foodpanda Rebel foods collaboration
Pedram Assadi, COO of foodpanda/ Image Credit: foodpanda and Rebel Foods via Zoom

“This foodpanda Rebel Foods partnership introduces a new digital-first F&B format to Asia. foodpanda is always seeking new, innovative ways to change the way F&B businesses operate in a hyper-digitalised economy — we want to push our ecosystem further into the future,” said Pedram Assadi, COO of foodpanda

In fact, Rebel Foods and foodpanda have already been testing out this new relationship. In the first phase of their partnership, which began in December 2019, Rebel Foods introduced four brands across six markets — Singapore, Malaysia, Bangladesh, Thailand, Hong Kong and the Philippines — through the foodpanda network.

On average, orders for Rebel Foods’ brands on the foodpanda app grew 40 per cent month-on-month in the past six months, with more than 200 outlets across the six markets signed up to add virtual brands to their existing food and beverage (F&B) offerings.

“Most importantly, these virtual brands will give our restaurant partners, especially SMEs, new opportunities to earn additional revenue,” added Pedram.

Over the years, we have built some category leading brands in its current markets and a full-stack operating system which integrates culinary expertise, efficient SOPs and technological innovations together. We are glad to partner with foodpanda and scale our iconic brands with localised offerings across their network in Asia.

Kallol Banerjee, co-founder of Rebel Foods.

If this has got you hungry for what Rebel Foods has to offer, their virtual brands can easily be found on their foodpanda app.

Featured Image Credit: foodpanda and Rebelfoods

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