Lipsticks can be used to enhance one’s beauty, act as a confidence booster, or even for its user to exercise creativity and express their individualism.
I personally think that my makeup look is only completed by my lipstick, making it the most important makeup product I have.
Thus, I can be quite picky with lipsticks. It has to be the right shade mixed with the right colours. I also usually pay close attention to the ingredients when choosing a lipstick.
Approved ingredients would include organic waxes, oils, and plant butters, to name a few. Then there’s pricing to think about, whereby my personal budget for a single lipstick is anywhere under RM80, and no more than that.
You can probably name quite a few popular, international beauty brands that might fit all my requirements, but turns out, the Malaysian cosmetics scene is well-equipped to cater to such demands as well.
Here’s a non-exhaustive list of Malaysian cosmetic brands that are proving they have what it takes to be suitable (or even preferred) alternatives for popular lipstick brands.
1. Pretty Suci
Founded in 2017, Pretty Suci is the brainchild of two entrepreneurs who have a liking for all things beauty.
The brand today caters to a wide range of skincare products, from makeup to skincare, but Pretty Suci actually started out by launching their very own lip cream.
Now, their lipstick hub consists of different types and shades of lipsticks.
Price:
- Cocoa + Calendula Lip Balm (RM22)
- Elexia Naturals – Wonder Balm (15ml) (RM75)
- Essential Lip Lush (RM16)
- Pretty Suci Velvet Matte Lip Cream Inspire (RM45)
Where to buy: Get them on their website.
Contact: Reach them on Instagram or Facebook.
2. Sugarbelle Cosmetics
Sugarbelle Cosmetics was founded in 2015, and state that their lip series are their best-sellers of all time.
The brand places emphasis on using non-toxic ingredients in their products. Hence, their lipsticks are paraben-free, vegan, cruelty-free, and halal-certified.
Though their lipsticks are also formulated for long-wearing, they can be easily removed using a makeup remover.
Price: RM19 – RM100.
Where to buy: Get them on their website.
Contact: Reach them on Instagram or Facebook.
3. Velvet Vanity Cosmetics
As we’ve featured them before, Adlina founded Velvet Vanity Cosmetics in 2016 with a concept set in place that beauty shouldn’t need to be complicated.
Following the other brands listed, Velvet Vanity’s products are vegan, cruelty-free, produced locally, and as Adlina assured, made with love.
The brand also believes in creating fuss-free makeup and skincare essentials to ease your beauty routine, and currently have three lip collections.
Price:
- Glossy Glo Lip Oil (RM49.90)
- Liquid Matte Lipstick (RM25 – 29)
- Super Slim Stick Glide-On Lipstick (RM28.72 – RM199)
Where to buy: Get them on their website.
Contact: Reach them on Instagram or Facebook.
4. Tuty Pout
In being a relatively new brand, Tuty Pout was founded in 2020 with a vision that stemmed from when its founder, Angelina, would often get dry and chapped lips during her cabin crew days.
Tuty Pout is an all-lip cosmetic brand that produces a wide range of different types of lipsticks. Its selection currently includes five lip creams and 11 matte liquid lipsticks.
Price:
- Lip Cream (RM41.90 – RM124.90)
- Matte Liquid Lipstick (RM29.95 – RM59.90)
Where to buy: Get them on their website or on Shopee.
Contact: Reach them on Instagram or Facebook.
5. Milky Moon
Milky Moon is all about being a beauty brand that is simple and fun, minimalistic yet lush at the same time. Just like Tuty Pout, it is an all-lip brand.
Their best-sellers include the Clara Soft Matte Lipstick that is available in six specially curated shades for your everyday wear.
No fur babies were harmed in the process which makes the brand cruelty-free, vegan, and paraben-free.
Price: RM45 – RM260 (a debut collection)
Where to buy: Get them at their website or on Shopee.
Contact: Reach them on Instagram or Facebook.
6. Lips Carpenter
Lips Carpenter was founded in 2018 out of a passion to offer healthy, sustainable, and personalised lip care and cosmetics to the community.
This local brand also provides customising services in which they customise the scent, colour, intensity, and include an engraved name casing for their customers.
Due to the customisation of all their lip products, the brand sets its prices on the higher side.
Price: RM88 – RM155.
Where to buy: Get them on their website.
Contact: Reach them on Facebook.
7. Lip & Co.
Another brand we’ve featured before, Lip & Co. is a skincare brand that is cruelty-free and vegetarian-friendly. Their main products consist of lipsticks, among other skincare products.
In making efforts to remain sustainable and environmentally friendly, the brand has discarded all forms of plastic shrink wrap from their products.
Their lip products range in textures and forms, with categories like Velvet Pout, Lip Tint, Lip Cream, Matte Crayon, and Lip Lustre.
Velvet Pout is infused with shea butter, coconut oil, and antioxidants, while Lip Lustre is a 4-in-1 luxe lip treatment that nourishes, brightens, and enhances the natural colour of your lips for all-day use, and the Matte Crayon, which is matte, is water-resistant, smudge-proof, and suitable for long wear.
Price:
- Lip Lustre (RM89)
- Velvet Pout (RM49)
- Matte Crayon (RM79)
Where to buy: Get them on their website or on Instagram.
Contact: Reach them on Instagram or Facebook.
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Here’s a more detailed breakdown of all the brands listed and the different types of lip series that they offer:
| Brand | Balm | Cream | Matte | Lipstick | Oil | Lip Tint |
| Pretty Suci | ✓ | ✓ | ✓ | |||
| Sugarbelle Cosmetics | ✓ | ✓ | ✓ | |||
| Velvet Vanity Cosmetics | ✓ | ✓ | ||||
| Tuty Pout | ✓ | ✓ | ||||
| Milky Moon | ✓ | |||||
| Lips Carpenter | ✓ | ✓ | ||||
| Lip & Co. | ✓ | ✓ | ✓ |
- Read about other Malaysian startups here.
Featured Image Credit: Lip & Co, Tuty Pout, Milky Moon