Property technology company PropertyGuru Group has just launched its enterprise brand PropertyGuru for Business today at the annual PropertyGuru Asia Real Estate Summit.
According to Hari V. Krishnan, chief executive officer and managing director of PropertyGuru Group, PropertyGuru for Business aims to guide enterprise clients such as property developers, agencies, banks, valuers, city planners and policy makers, and maximise their growth opportunities while reducing risk and uncertanity.
The enterprise brand comprises a unified service and proprietary solutions, which include market insights and intelligence platform DataSense, valuation management solution ValueNet, property software-as-a-service (SaaS) platform FastKey, event solutions as well as marketing-as-a-service (MaaS).
“It is our ambition to bring transparency within the real estate journey and create a trust platform for home seekers and our business partners,” said Hari.
By harnessing the integrated power of our proprietary data, technology and people, we hope to empower our business partners and customers to make better informed decisions.Hari V. Krishnan, CEO and managing director, PropertyGuru Group
Expanding DataSense’s suite of features
Alongside the launch of PropertyGuru for Business, Hari also announced that the enterprise brand’s market insights and intelligence platform DataSense (formerly known as Vantage+) will introduce a new suite of features and solutions which caters to property developers.
The new features will allow them to leverage analytics as a tool to improve their business.
DataSense is currently available in Malaysia and will be rolled out in its other markets (Singapore, Vietnam, Thailand, Indonesia) soon.
Championing digitalisation in Southeast Asia
PropertyGuru for Business recognises that different countries have different approaches to land and property ownership, transaction and management processes.
Hence, the enterprise brand will work with property stakeholders to improve systems in markets where it operates by championing and enabling digitalisation so that all property stakeholders can leverage deeper insights to make more confident decisions in a more transparent property ecosystem, said Shyn Yee Ho-Strangas, managing director for data and software solutions (DSS), PropertyGuru Group.
In addition to different approaches in the real estate scene, most Southeast Asian countries still have legacy systems and processes that are not digitally shared and are difficult to update, optimise and customise.
However, for organisations or enterprises that are ready to harness the power of digital transformation,
PropertyGuru For Business’s suite of products and solutions will have an answer for a broad range of clients seeking to leverage reliable data platforms and intelligent software to boost their competitiveness.
Digitalisation benefits practically everyone in the orbit of the property sector such as banking, construction, and those offering professional services to the real estate industry.
It is our endeavour to support sustainability, innovation, and technology efforts throughout the region.Shyn Yee Ho-Strangas, managing director for DSS, PropertyGuru Group
Keeping up with the evolving needs to the real estate industry
PropertyGuru For Business’s debut at the summit comes at the right time as the property industry in Southeast Asia is undergoing a technology renaissance, with more enterprises and organisations looking towards digitalisation, making it an integral part of their operations transformation.
By consolidating its offerings and solutions into its single, unified brand, PropertyGuru will be able to better serve its clients, “but more importantly, the people who rely on property data to make critical life decisions,” said Jeremy Williams, managing director of marketplaces, PropertyGuru Group.
The company hopes to equip its enterprise clients with the right data, tools and information to be able to navigate the uncertain economic conditions that lie ahead and be better prepared to serve their customers.
PropertyGuru For Business will go beyond merely helping property stakeholders tap into millions of real estate listings, as it will be able to provide additional insights not available on other platforms to help clients see the larger picture.Jeremy Williams, managing director of marketplaces, PropertyGuru Group
Featured Image Credit: PropertyGuru Group