EAT MY LJ
Inspired by chili snacks from the land of smiles, EAT MY LJ is Singapore’s first ever deep fried chilli snack, made locally and 100% vegan. Unbelievably delicious and addictive, it can be eaten on its own or on top of rice or noodles. Currently ranked TOP 10 in Asia’s Great Snack Challenge. Shop EAT MY LJ at an exclusive price on VP Label now!
Actor Maxi Lim created S’pore’s first fried chilli snack – sold out in 3 minutes at launch
Although the Temasek Polytechnic graduate majored in Interactive Media Design, Maxi Lim has always been interested in entrepreneurship and first dipped his toes in the business world when he was a teenager.