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Have you ever wished you could book your next haircut, massage, or wax from the comfort of your mobile or computer? You probably already book your flights, accommodation and takeaway online, so why not your personal grooming needs?

That was exactly the question the creators of newly launched website LookBooker asked themselves.

Founded by Renee Robbie and Giorgia Rossi, two Australian girls who met while working together at global management consulting firm McKinsey & Company, LookBooker is an online booking platform for the hair and beauty industry in Singapore. You can easily search, select, and instantly make salon appointments anytime through the internet.


Launched only yesterday, LookBooker Singapore welcomed its first salon partner in Holland Village.

Image Credit: Facebook
Image Credit: Facebook

lookbooker appointment

So how does it work? Pretty much similar with other online marketplace, you can search for the service you want either by the location you want it in, or with a salon/stylist that you already know, pick a time that suits you, enter your details and you’re done. Customers can book appointments with a range of salons, spas, barbers and nail spots that have been hand selected to participate in LookBooker’s beta phase.

The free service for customers will soon feature more beauty outlets in Singapore. All LookBooker appointments are also confirmed instantly, and customers will receive immediate on-screen confirmation of their booking, along with a confirmation email/SMS containing all appointment and salon details. Customers will pay at the salon for services received when their attend their appointment.

The Rise Of Online Directory And Appointment Booking Websites For The Beauty Industry in Singapore?

You may remember that few weeks back we covered the launch of Page Pink, a new online directory for several beauty and wellness service providers across the island. Unlike LookBooker which allows you to make your appointments, Page Pink just list down all the available beauty outlets ranging from spas, nails, salons, massages and many more.

pagepink singapore

Earlier this year, we noted that a wave of new property websites is taking Singapore by storm. A handful of new property listing sites launched in just a span of few months and there are definitely no lack of websites for you to look for apartments or potential housemates in Singapore now.

Last week too, we also covered BoxGreen, a new Singapore startup which delivers healthy snacks to your doorstep. BoxGreen followed the footsteps of Grain, a similar website which launched in May.

It may be a coincidence but with the launch of PagePink and LookBooker, this might signal the rise of the beauty online directory and appointment booking sites in Singapore.

We wouldn’t be surprised if there are more of these websites coming up soon in Singapore.

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