Although honestbee Singapore has had its fair share of difficulties in the recent months, honestbee Malaysia announced that its operations will continue as per usual and headcount has not been affected.
We last wrote about a couple of suggestions based on observation about what the company could do to reassure all parties involved in Malaysia that it’s business as usual.
We reached out to honestbee Malaysia to hear more from their side, and a representative responded to our queries and shared their next steps in sustaining honestbee Malaysia’s business.
Working Together As A Team
honestbee Malaysia reiterated that is has not been affected by the previously announced 10% global headcount reduction.
“The Malaysian team is very fortunate to have a passionate team driving the business. Our mission has always been about making great food experiences accessible through our technology.”
“We continue to stay true to our mission, focusing on finding solutions to serve our customer base better. This is something all employees are committed to.”
The honestbee Malaysia team added, “As with all startups, our employees are aware of the benefits and risks of joining a high-potential, high-growth startup.”
Maintaining Delivery Services
honestbee Malaysia partners with over 2,000 restaurants across Klang Valley and Johor Bahru. Some of the brands include Nando’s, Burger King, Ayamas, The Manhattan Fish Market and Tealive.
On the grocery front, the company has over 500 grocery and boutique partners including recognisable brand names in Malaysia.
“Our partners benefit from our network of riders that increase their stores’ reach. This both benefits our customers and our partners. The convenience of our service also means that customers tend to buy a larger basket of items than if they were in-store,” said the honestbee team, when we asked about what they can continue to offer to their current and future partners.
Acquiring And Retaining Customers
honestbee Malaysia also reemphasised to us that their main key metrics have always been to acquire new customers and maintain repeat customers.
“The high retention rates indicate that we have a good number of regular customers who do come back because they find great value in our service,” the team said.
Providing a great customer experience is still one of the main strategies in retaining their customers. They have recently introduced a no-charge for their concierge fee to maximise convenience in online grocery shopping.
honestbee Malaysia is also putting some focus on balancing both digital and offline marketing to ensure that these platforms are optimised in acquiring new users to grow their customer base.
“For example, we do approximately over hundreds of events on-ground with our bee promoters to have that face-to-face interaction with existing and potential customers to build awareness for the brand.”
“We also rely on customer feedback to continuously improve our service. This ensures that we remain top of our game in customer satisfaction.”
Feature Image Credit: honestbee Malaysia