Through WhiteCoat, Bryan Koh has brought online healthcare and medicine delivery to tens of thousands of people in Singapore.

Alanna Tan  |  Singapore
Published 2020-04-03 10:11:49

He may have cut his teeth on six years of mergers and acquisitions as a corporate lawyer, and is now a busy chief executive carving out a slice of time to make this interview with us, but Bryan Koh has no airs about him.

Bryan walked into our office all smiles, and it took no time at all for me to feel like we were simply old schoolmates catching up.

It’s clear that his unpretentious demeanour has the same effect on his employees. The two marketing staff who accompanied him were comfortable enough to playfully chide their boss from time to time, or egg him on when he got bashful in front of the camera.

Juxtaposed with this gentleness and humility however, Bryan is also a tough leader when the time calls for it.

He describes himself, with no sugar-coating, as the kind of person who “hates it when people tell [him] something cannot be done.”


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