Google actually made a slight change to its logo over the weekend. Did you notice the difference?
This is the old logo:
And this is the new logo:
Still beating yourself up about not seeing any changes? Worried that there might be something wrong with your eyes?
Don’t worry, it’s not you. After all, the difference between the old and the new logo is merely by a few pixels.
The letter ‘g’ was moved one pixel to the right and ‘l’ was moved another pixel down and right, apparently to make the logo look better.
This alteration, is called a ‘kerning’ in the field of typography and it is the process of adjusting spacing between characters to achieve a more visually pleasing result.
According to a Google spokesman, the changes were due to efforts to make the logo “look its sharpest regardless of your screen resolution”.
If you still doubt the importance of kerning or if you think you would like to try your hand at this skill, check out this kerning game! We promise it won’t be easy.