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If you had grabbed a copy of the Straits Times today, you’d noticed an unlikely resemblance from a 3/4-page ad in it. Written in big bold white, the copy starts with the numbers ‘7-1’, a reference to Germany’s merciless trashing of the 2014 World Cup host country, Brazil, a few days ago.

Image: Straits Times

The full-coloured ad was done for Malaysia’s Frontier Industrial Park located near the Pasir Gudang Highway. In full, the header of the ad reads ‘7 days to 1 new standard in industrial development’. Frontier Industrial Park will officially launch on the 19th of July (next Saturday).

While some of you may find the ad copy a little cheesy or lame, I’d say the copywriter has done a good job in keeping the content look timely. In any case – although I’m not sure if this was also intended – the ad has also caught the attention of us at Vulcan Post.

Nonetheless, this is also not the first time companies have decided to mould their ads based on real-life occurrences in the latest edition of the World Cup this year. When Uruguay’s Luis Suarez bit Italy’s Giorgio Chiellini in one of the matches, brands like Snickers were quick to pounce on the incident as part of its advertising effort.




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