Fast forward to today, of all the various similar Taskrabbit services in Singapore, only FlagAHero is still operational. Why?

Jacky Yap  |  SG
Published 2015-01-15 15:18:56

For a while, Taskrabbit has been known by many in the digital space as the de facto platform for anyone to hire reviewed runners to run errands. Need someone to do a simple task for you? Visit Taskrabbit to find a suitable runner who are mostly reviewed by other job posters. The concept has been successful to a certain extent in the United States, and as a result of that, it has inspired the emergence of other similar services over the past few years in Singapore.

Among the popular ones in Singapore include FlagAHero, TaskAmigo, TaskIsland, and Taskporter. All these sites allow users to post errands on them, and job seekers or runners will bid for the jobs and help you complete them. Errands could be as simple as picking up or making item deliveries. These platforms will then take a cut from each successful job.

To give more context on the promise of all these platforms, FlagAHero managed to secure the support and backing of the Nanyang Technological University through its NTU Ideas Inc Business Challenge back in 2012. As a result of that, Invention Capital injected some funding into the company in hopes that FlagAHero would grow. The team also received a S$65,000 grant through the Action Community for Entrepreneurship (ACE) Start-ups Grant. The NTU entrepreneurship arm was actively helping to promote FlagAHero whenever they could too.

FlagAHero in 2013TaskAmigo on the other hand, had even more promise: it secured the backing of SingTel (one of Singapore’s main telco) through its digital media arm. While the nature of the backing has never been made public, SingTel had been listing tasks on TaskAmigo to drive more usage activities on the platform. As a results of that, back in 2012, founder of TaskAmigo Garreth told Tech in Asia that TaskAmigo had over 2,300 users consisting of clients who list tasks and people who run the tasks (runners).

TaskAmigo in 2012The Eventual Deaths Of Taskrabbit ClonesFast forward to today, of all the various similar Taskrabbit services in Singapore, only FlagAHero is still operational. And even that, it has pivoted and evolved into a boutique creative event solutions company providing kids party and advanced photo booth services for events.


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