Most of us would know the basic McDonald’s menu. But if you’re a burger or McDonald’s fan, you might be seeking more than just the fast food joint’s usual offerings. And here’s the good news: their burger customising kiosks — Create Your Taste Kiosks — will allow you to make your own gourmet McDonald’s burger from 26 different ingredients.
After its successful soft launch at JEM, McDonald’s is now bringing their Create Your Taste Kiosks to McDonald’s Yishun SAFRA on April 27, and McDonald’s Raffles City on May 5.
The kiosks come with Dual Point technology, which allows customers to order their food at one point and collect it at another. You approach the first kiosk, choose your ingredients — from the bun to even the cheeses and sauces — then move to make a cashless payment at the payment kiosk. The Create Your Taste Kiosks are also said to come with table service, where your gourmet burgers are served to your table.
Your creation — served on a wooden slab with fries in a metal basket — looks every inch like something out of a gourmet burger restaurant. The prices are, of course, “gourmet” as well, with prices going into the tens for a single burger, depending on what you put in it.
The service is currently already available in the US and Australia, and Singapore is the first country in Asia to be able to try it out.
“We know our customers want choice and customisation and, we are evolving with them — innovating as their needs, tastes and preferences change. Whether customers want the iconic Big Mac and fast convenience McDonald’s is famous for, or a premium burger in a more relaxed dining environment, customers now have more options than ever before,” said Robert Hunghanfoo, managing director, McDonald’s Singapore.
Since its launch, #createyourtaste has been garnering a lot of buzz on Twitter as McDonald’s continues to roll out their kiosks across the US, Australia, and Singapore. The most viral is probably this video, of what is probably the biggest burger you can make on the system: