Everyone loves discounts. Websites have come and gone, touting discount codes and exclusive deals. Here at Vulcan Post, we even have a Readers’ Benefits section, where we share discount codes for the brands we write about. But no one has really taken the lead in consolidating every deal and promo out there.
ALADY definitely wants to be that leader. With 6370 promotions from 2303 brands (and counting), the Singaporean online platform for ladies who love to shop is a must-visit website for anyone who wants to make purchases at a bargain.
How It Works
The easiest way to explain ALADY is to describe it as an online database for deals. With promotions and deals in cosmetics, beauty products, fashion, health and fitness, and lifestyle, the sheer variety offered by the 2-month-old site in its Beta phase is enough to stun even the most studious of shoppers.
To sort through the many promotions, you can filter them to view only 1-for-1, % off, $ off, free shipping, or credit card promotions. The deals shortlisted even transcend platforms, letting you know of discounts you can use not only on the brand’s main site, but also the ones you can get on e-commerce platforms like Lazada or Alibaba.
There’s also a whole section dedicated to Birthday promotions! Because you know you deserve it.
To sort through the large database, you can subscribe to your favourite brands; this will give you info about and access to various cost-cutting ways via email updates. You can also save your favourite promotions to your own account to keep track of the real deals.
It’s like a real-life cheatsheet for shopping.
But how do they maintain such a large database? Crowdsourcing, it seems. By offering users a chance to submit their own deals, ALADY essentially receives several points of info while backed by a legitimate webpage. The world is full of lobang aunties just waiting to share their good fortune, and ALADY is a direct accumulation of this effort.
Despite having been around only recently, ALADY is already seeing 10K visits a month — excluding the views that their brand new editorial arm, ALADYbuzz, is pulling in with their lifestyle and beauty topics. Aside from its strange name and tagline that could work with the inclusion of some gender neutral terms (or is there an AMAN coming soon?), ALADY seems to have found the key to getting Singaporeans’ attention. The website could be improved with a location-based filtering and an even a mobile-friendly site that makes it easier to visit on the go, but if you’re just up for generic deal-hunting in the middle of the night, this is the site to visit.
Ladies, take note.