Wowintro is set to be a game-changer in the HR space.

Jean Khoo  |  Singapore
Published 2015-10-15 17:20:50

According to Asynyc Interview, research shows that the average recruiter receives 20 or so job applications from potential hires every day. These CVs and resumes provide an initial snapshot of these potential employees. But bear in mind that these documents do not always provide an accurate description of a person.

Furthermore, the process is time consuming. At most, only 20 candidates can be screened in a day. Take a phone interview for an example, if you attempt to talk with 20 applicants a day for 30 minutes each, this means you will be spending 10 hours per day, just to dive deeper into the pool of applicants and find the right fit.

There are a number of job hunting platforms in attempt to ease the job application process for job seekers. However, tools that help the human resource department (HR) to boost efficiency in hiring process remains underlooked in the human resource sector. With that being said, wowintro hops into the industry and they are set to revolutionise the HR space.

The “wow” factor behind wowintro

Image Credit: wowintro
Founder Alex Phang. (Image Credit: wowintro)

Established by Posiunity Sdn Bhd (a local Internet startup company), wowintro is an online video impression platform where users market themselves via 30 second videos. Founded by Alex Phang, wowintro also serves as a platform where users have an added advantage to secure opportunities, rather than what is just written on paper.

According to an official document, wowintro is created with a mission to revolutionise the HR space through increasing efficiency and productivity by 10 times with the ability to screen over 100 profiles an hour. Nadia Ismail, the project and business manager of wowintro said, “wowintro is not here to replace the whole system of traditional resume, but we want to complement it.”

Simply put, think of wowintro as an interactive medium, where job seeker can showcase their strength and take matters into their own hands by being able to give their best impression before a face-to-face meeting.

Image Credit: wowintro
Image Credit: wowintro

During the media preview, the team shared with us that they have secured 100 companies and over 3,000 has signed up on wowintro within its first three months since its pre-beta phase. Among the big names it has attracted, there are companies ranging from various industries such as aviation, transportation, insurance, and F&B. Examples of companies are AirAsia, Uber, Prudential, Tous Le Jours, and more.

The media preview ended with a special announcement made by Minister of Youth & Sports, Khairy Jamaluddin via a video. He said, “wowintro is a new innovative way of opening doors for young people, I believe wowintro can take Malaysians further by providing greater opportunities.”


Currently wowintro does not charge companies and job seekers for using their platform because it is still in its beta phase. Meanwhile, the team will be going to different universities to promote the platform. Also the founder Alex revealed that they are in the midst of developing a mobile app for both iOS and Android devices.

Image Credit: wowintro
Image Credit: wowintro

How to use wowintro?

To get started, wowinstro is as straightforward as it can get. This video says it all:

Verdict: 4/5

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According to Foo Yong Jian, a PR and Marketing student, the platform certainly has the potential to flourish and he thinks that students would be interested to use the platform for job-hunting.

Most job seekers submit their resumes via e-mail to hiring managers or recruiters in response to a job posting. However with an estimate of 89 billion business emails sent every day, it is very likely that your email will go by unnoticed. Hence with wowintro, a job seeker does not have to apply to dozens of jobs and worry about not hearing back.

Nonetheless, at the end of the day, in order to secure a job opportunity, job seekers have to be proactive and has the required and applicable skills. For wowintro, having good communication skills is important as user use the platform to market themselves in 30 seconds. Therefore, make sure you wear the right attire and practice before you publish your video. As the team said during the preview, “If you are unable to express yourself in 30 seconds and if you are unable to tell the employers why they should hire you, how can you do a face-to-face interview with an employer?”

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