Lifestyle

GAP launches first Pop-up Store in Taipei; only open for 30 days!

If you stroll along the Taiwan XinYi district, you would probably bump into the small cubic house shown above, GAP’s first pop-up store in Taiwan.

Located right in front of the trendy department store ATT4FUN, the new “pop-up store” concept usually features a few limited items. Also called flash retailing, pop-up stores were first introduced by a Los Angeles-based apparel company, Vacant back in 1999. A pop-up store can run its sales from one day to weeks.

Since its inception in Taiwan, it has become a popular marketing channel and a convenient way for retail companies to test the market.

As there are lower costs invested into the temporary retail space, companies find it more cost efficient to use pop-up stores to gain product exposure, attract customer interest and experiment feasible store locations.

As for GAP, the casual apparel retailer based in North America, pop-up stores have been one of their marketing choices, especially in recent years. Some of its featured stores over the past few years include Gap’s 40th Anniversary pop-up store in London(2009),  “Cool Hunting for Gap” in New York City(2010-2011), Gap’s first pop-up store in Hong Kong(2012), and the recent, Gap 1969 pop-up store in Taipei(2014).

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Taiwan’s Gap 1969 store is a 5-meter cube pop up store, and it currently features GAP’s classic jeans line. Visitors can get a 20% discount coupon after trying on any of the in-store jeans. The store will stay open for a month, from January 17 to February 17, and then be replaced by GAP’s grand opening at ATT4FUN in March.

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For trendy shoppers, if you are at Taipei, do drop by and grab a GAP classic jeans. Even if those jeans are not for you, you can also experience the American casual style of GAP’s first pop-up store here!

Read also: Taiwan’s REMU is like a Facebook for Fashion, lets you discover and share Fashion

 

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