Entrepreneur

This Blooming Startup By 2 Mothers Has Delivered 30,000 Bunches In Just Over A Year

I don’t intend to over generalise this, but I think that most women love receiving flowers, especially when it’s an unexpected surprise.

Happy Bunch was created with the notion that gifting flowers should be a simple process to put some happiness in someone’s day. Basically, the team behind Happy Bunch are all for flowers, just because.

Image Credit: Happy Bunch Instagra
Image Credit: Happy Bunch Instagram

“Flowers for any reason or no reason at all,” pointed out by Joanne Ho, the co-founder of Happy Bunch, “Traditionally, people tend to think of flowers for special ‘big’ occasions—birthdays, anniversaries, a new birth, etc. They are expensive so we don’t buy them unless there’s a reason too.”

The Birth Of Happy Bunch

Together with her primary school mate Lee Yen Beh, who she has known for 30 years, founded Happy Bunch, a florist startup with a difference.

The team at Happy Bunch specially curates one beautiful bunch of flowers each day, and that “happy bunch” will get delivered for an affordable RM42, and the price increases depending on your subscription plan and the size of the bouquets. You can opt for a one-time delivery services, or subscribe to either a weekly, biweekly or monthly plan.

Image Credit: Happy Bunch Facebook page
Image Credit: Happy Bunch Facebook page

So what is the difference between Happy Bunch and other subscription-based flower delivery services?

Startups who run a subscription model would normally deliver their item only at a particular day of the week, whereas for Happy Bunch, you can choose to get your flowers delivered any day you want, as long as it’s a weekday—this gives it more of a competitive edge in comparison to other flower delivery startups.

Another plus point is their on-demand service. If you are able to place your order before noon, Happy Bunch will carry out your same-day delivery order for free.

Image Credit: Happy Bunch Facebook page
Image Credit: Happy Bunch Facebook page

Every weekday they deliver different assortments of flower bouquets you can check our what arrangements they have from their website.

According to Joanne, the team sources their flowers from all over the world, like Cameron Highlands, Holland, China, New Zealand, India, and Thailand. In terms of packaging, the environmentalist in me likes the usage of gunny sacks as the floral packaging which is a nice change from the usual plastic flower sleeves that we normally see.

Image Credit: Happy Bunch Facebook page
Image Credit: Happy Bunch Facebook page

The flowers are arranged and delicately handpicked in-house by their florists (or Flower Faerie in Happy Bunch’s lingo). When you place an order, you can include a personal message, and the Flower Faerie will print it on a small card attached to the flower.

Image Credit: Happy Bunch Instagram
Image Credit: Happy Bunch Instagram

Sending Smiles Everywhere

Besides positive responses from the Malaysian market, Joanne shared with Vulcan Post that they most rewarding thing so far since they started Happy Bunch is that people are sending applications to join their Happy team.

“We’ve had no problems with hiring flower fairies and every time we’ve put up a ‘we’re hiring’ post on social media, we get a lot of emails with people ‘pitching’ themselves about how they would make an awesome flower fairy. It’s really nice to know we’ve created a brand and culture that’s so befitting of our name. We really are a ‘Happy Bunch’ indeed.”

Image Credit: Happy Bunch Facebook page
Image Credit: Happy Bunch Facebook page

From conceptualisation to their launch, Joanne shared that it took them two months from conceptualisation to their launch 14 months ago in September 2014. Prior to starting Happy Bunch, both Joanne and Lee Yen don’t have any floristry backgrounds.

Despite their packed schedule as both ladies are mothers too, Joanne and Lee Yen are extremely passionate towards their venture, making sure their business always run smoothly.

Image Credit: Elle.my
Image Credit: Elle.my

Happy Bunch is able to simplify the process of ordering flowers, if anything, it has shown that gifting flowers doesn’t have to be a daunting one.

Speaking of the numbers of deliveries they have fulfilled, Joanne answered, “Successful deliveries? Do you mean how many bunches of happiness we’ve done since we started? About 30,000 smiles across Klang Valley.”