UMobile: The Impossible Dream Of Streaming Videos Without Using Up Data Comes True

Do you love watching videos on your mobile phone? What about watching your favourite Korean series on your mobile phone? If you love to stream videos on-the-go, then U Mobile has good news for you in Malaysia.

Collaborating with YouTube and Tonton, U Mobile is introducing a new video streaming add-on for its users. All the U Mobile prepaid, postpaid and broadband subscribers are entitled to enjoy free video streaming on YouTube and Tonton from 2am to 10am without consuming their data allocation. Users will be notified via SMS on this promotion which begins on October 8 and ends on December 31.

Current studies have revealed that video streaming on mobile devices has doubled compared to last year. With faster network connectivity, better data bandwidth and, vast and cheaper smartphones available in the market, experts are expecting the trend to advance in full-speed.

Subscribers entitle for free video streaming. Image credit: Print screen from U Mobile's website.
Subscribers entitle for free video streaming (Image Credit: U Mobile website)

U Mobile has claimed that the promotion is first of its kind being introduced in the country. The deal, according to a report by The Star is targeted mainly at youths who often stay up late to stream videos and young workers who use public transports to go to work in the morning.

U Mobile chief marketing officer Jasmine Lee said the deal would allow the target audiences to stream more videos on their mobile phone without have to drain up the data allocation.

“Mobile data is slowly becoming a need for today’s consumers, especially urbanites as smart devices play a vital role in connectivity, entertainment as well as our daily routine,” she said in a statement.

 Also read: With JUMP Cable, You Can Now Charge Your Smartphone and Tablet On The Go!

Lee also told The Star that almost 62 per cent of Malaysians will never leave their mobile phones and would rather give up watching television instead of their smartphones.

Jasmine Lee, Chief Marketing Officer. Image credit: U Mobile
Jasmine Lee, Chief Marketing Officer (Image credit: U Mobile)

“We are glad to be partnering with YouTube as well as Tonton to bring this exciting product to the market. We certainly look forward to more fruitful collaborations with both companies, as well as other internet-based platforms in the near future to strengthen our foothold as a strong and innovative data-centric player in the market,” she added.

Tonton is the online platform for Media Prima Berhad to allow netizens to stream TV programmes from TV3, ntv7, 8TV and TV9. It also streams Hollywood box office movies as well as Korean series.

The collaboration with YouTube and Tonton represents U Mobile’s initiative to reach out to its target audiences – youths and young executives, which are also the viewer demographic for both video platforms.

“Many of the viewers tuning into YouTube and Tonton fall within the age group of 18 to 35 years old, with both platforms being the go-to channels for online entertainment, such as catching up on consumers’ favourite movies or music content,” the telco said in the statement, adding that the company is working together with both video platforms to provide affordable video streaming experience to its users.

Image credit: U Mobile
Image Credit: U Mobile

U Mobile subscribers who wish to continue to enjoy the non-stop video streaming can do so at RM3 per month after the deal ends on December 31. This promotion is part of U Mobile’s recently announced vision which is to reach another 2 million users by the end of the year. The telco has 5 million users currently and plans to reward its subscribers if it can achieve its target.

U Mobile is a privately owned telco in Malaysia and is the fourth largest mobile phone operator by subscriber numbers in the country.

Also read: Guess What? Traditional TV Is Not Dead Yet.

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Vulcan Post aims to be the knowledge hub of Singapore and Malaysia.

© 2021 GRVTY Media Pte. Ltd.
(UEN 201431998C.)