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Messaging app LINE launches “Shopping” feature to its Singapore users

LINE, a fast growing mobile app globally, has just announced that it has launched LINE SHOPPING to its users in Singapore. It will feature a few exclusive shopping deals for its users.

LINE SHOPPING Singapore

Getting access to the deals is simple: Just search for “LINE SHOPPING” and add the account as a friend. Once you have done that, the account will ping you whenever there is a “Sizzle Hot Deal”.

LINE Singapore free

While it is unsure what products and deals will LINE SHOPPING provide to its users in Singapore, it definitely provide another reason for LINE users to stick and stay on the mobile chat app.

Earlier last week, LINE also announced a partnership with Singapore telco StarHub where they jointly unveiled Singapore’s first LINE plan exclusively for StarHub Mobile pre-paid customers. With this, users can chat, text and send over 10,000 LINE stickers and emoticons to their heart’s content at just 40 cents a day or $6 for a 30-day plan. Starting 15 February, customers can activate StarHub’s LINE plan by simply dialling *123# on their mobile phone.

LINE is definitely aggressive in engaging its users and getting more users onboard, and hopefully, get them to spend on the app. A significant part of its revenue comes from its popular sticker packs.

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(UEN 201431998C.)

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