Online food delivery platform FoodPanda has just announced a partnership with Hong Kong-headquartered OpenRice, a food and restaurant review website. The partnership will see both companies integrating key elements of their websites at each others site for a more enhanced consumer experience.
The partnership will be launching its first phase primarily in Singapore, India and Thailand; and subsequently in Malaysia and Indonesia.
We have written much about FoodPanda on Vulcan Post: The online food delivery site allows hungry customers to browse the online menus of restaurants, place their orders and get the food delivered to their doorstep.
OpenRice on the other hand, features restaurant reviews and dining guides.
The partnership between both companies make sense as each complement one another. FoodPanda will display reviews from OpenRice on each restaurant profile to give their customers access to more in-depth recommendations and user feedback; while OpenRice will implement a FoodPanda delivery widget on each restaurant profile’s overview tab so users can order food directly from their preferred local restaurant.
“Today’s announcement is a particularly exciting step forward for both FoodPanda and OpenRice. We firmly believe that our partnership will help in creating more choice, more transparency and more convenience for our mutual customers,” said FoodPanda global managing director Ralf Wenzel.
According to FoodPanda, it and its affiliated brand HelloFood offer food delivery from over 22,000 restaurants around the world. With the partnership, customers can now benefit from over 1.6 million OpenRice reviews to choose their favourites.
FoodPanda is definitely growing as a company, and focusing in bringing more convenience to its users. Other than the partnership with restaurant review site OpenRice, which allows users to make better purchasing and food ordering decision based on actual customer reviews, it also recently announced a partnership with 7 Eleven Malaysia.
To bring more convenience to consumers in Malaysia, Foodpanda Malaysia now offers delivery services of snacks, beverages, confectionery and prepaid reload cards from 7Eleven stores in the Klang Valley, Subang, Cyberjaya, Putrajaya, Johor Bahru and Penang.