We live in the digital era. In theory, this means that there are countless opportunities for people to be heard, and to share their message with the world. However, in reality, the online world is saturated with people trying to do this very thing. So, how do you set yourself apart? How do you rise above everyone else and ensure that YOUR message is heard? Here are five things you can start doing today that’ll help get you noticed.
Visibility
Visibility is the number one way to get your message heard. But it won’t happen overnight. The key is persistence. Make an effort day in and day out even when you think you aren’t being heard. Whether it’s generating content for your website, guest blogging, commenting on other people’s social media platforms, sending e-mails, you have to be constantly promoting yourself. Ideally, you’ll want to include a photo of yourself whenever possible. The more people see your message.
Experiment
You have to be willing to try new things. Getting your message out there is a like creating a new recipe. You have to play with the ingredients to know just how much or how little the dish will need to give you the desired result. The same applies to getting your message out. For instance, you may know that using social media to get your message out works, but do you know what platforms are best to use or how many times a day you should be posting? Does time of day even matter? You have to be willing to experiment and what works best for you. What works for someone else might not work for you, since the variables aren’t always the same.
Measure and analyse
Experimenting is great, but it will only work if you have a system for measuring what you’re doing. Luckily, there are media monitoring tools to do this type of monitoring. They are targeted to your needs, and provide data that will help you support your social media strategy. This will allow you to know if what you’re doing is working. You can then use the information to make tweaks as necessary.
Stay ahead of the curve
Many people hesitate to jump on the bandwagon when new marketing or media strategies emerge. Be and early adopter, being one of the first can give you an intelligence edge over your competition. You’ll be able to learn the ins and outs before the trend gets too popular, and you’ll know how to get your message across before others learn how.
Copy Matters
You may have the greatest message to share but if you don’t use the right words no one will care. Engaging your audience is one of the most important factors in getting your message across. Learn how to hook your readers from the get-go and you’ll have a much easier time getting noticed. Learn how to write headlines that draw people in. Learn who your audience is and what makes them tick. From there, write content that addresses their needs. People won’t read what you have to say unless they are getting something out of it. Find the content sweet spot between what you want to say and what they want to hear.
When trying to separate yourself from everyone else go above and beyond what others are doing. Think outside the box and provide value. If you can master these strategies and remain persistent it’s only a matter of time before you get noticed.
