As the local population is coming to grips with the launch of Pokémon GO Singapore today, one mall has taken the first step in what can be seen as a logical move to attract players of the game.
ION Orchard First To Lure Trainers
The management of ION Orchard has announced that they have already started putting up lures in the mall, to attract players of the game hoping to catch ’em all.
In a statement to TODAY, Orchard Turn Developments has plans to release ‘hundreds’ of lures, starting today 6th August, to attract players of Pokémon GO app, in a bid to attract the potential massive footfall that it could bring into the shopping mall.
They will continue to release lures until 21st August, and even have some promotions in-store to reward players who shop in or visit the ION Orchard.As part of its social media campaign, they are giving away S$50 shopping vouchers to several lucky trainers who post a screenshot of them playing the game in ION Orchard and upload them onto Facebook and Instagram with the hashtag #IONgraphy
TODAY also found out that CapitaLand is also launching a similar promotion with campaigns that will span across all its developments, including malls, offices, and residences, with players being bale to earn points when they screenshot themselves playing at CapitaLand facilities, and these points can be used to redeem shopping vouchers.
