It is always interesting to see which are the brands that dominate the headlines, for better or for worse.
In the past month we have had exploding Samsung phones, Apple releasing the iPhone 7, and just yesterday, Google with their own phone.
What all of them have in common though is that despite all the highs and lows, they are some of the most valuable brands in the world.
This Year’s List Is Out
Every year, international brand consultancy firm Interbrand ranks all the major corporations in the world based on three factors: financial performance of the brand’s products and services, how big of a role the brand has in influencing customer choice, and finally, how strongly the brand can command a premium price or secure earnings for the company.
Well this year, unsurprisingly, Apple sits prettily on top of every other company in the world.
With a 5% increase brand value of just over US$178 million, they command a somewhat significant lead over nearest rivals Google, at just over US$133 million.
While not as impressive as their surging 43% growth last year, Apple still is far ahead of the pack and is showing no signs of slowing down, especially after the launch of the iPhone 7 recently, with rumours of an updated Macbook Pro on the horizon as well.
New Kid In Town
At the other end of the table, we have a new entrant into the top 100 most valuable brands.
It’s none other than Elon Musk’s Tesla. Tesla appears for the first time on the list right at the bottom at number 100.
With Tesla Motors on track to deliver their new Model S on time, they are poised to double the number from 2015 figures of their cars on the road worldwide to around about 80,000 to 90,000 cars by the end of 2016.
The better-than-expected delivery of vehicles in the third quarter is also causing Tesla stock to rise by some 5% on Monday.
What About Everyone Else?
HP re-enters the list as two separate companies after their restructuring, with Hewlett Packard Enterprise at number 44, and HP (the consumer division) at 48. In 2015, before their split, HP was 18th.
This year’s top risers include, Facebook (48% growth), Amazon (33%), LEGO (25%), Nissan (22%) and Adobe (21%), and as for the rest, we see very minimal changes in the rankings as compare to 2015.
Seeing as how all of these brands are omnipresent in our everyday lives, the ranking certainly puts into perspective how they stack against each other.
For the full 2016 list, check out Interbrand’s page here.
As Interbrand’s Global Chief Executive Officer Jez Frampton puts it,
“It’s clear the best global brands are not just weathering change, but driving it.”
