Disney’s known for working together with various industries such as clothing and makeup brands but it seems their next endeavour is into the hypermarket scene.
The brand chosen for their next partnership? Giant Hypermarket, the neighbourhood retailing chain that most of us have seen, known and shopped in at numerous points of our lives.
Both parties will be working together to promote the new Star Wars movie, ‘Rogue One: A Star Wars Story™’ in conjunction with the Giant Mission Back-To-School campaign.
One of the reasons Disney possibly chose Giant is due to the number of outlets it has across Malaysia. To date, Giant has more than 120 branches throughout the country—including all their supermarkets and hypermarkets. Not to mention having run for 72 years, it’s already made itself a household name among Malaysians.
Giant has already managed to secure collaborations with other big brands from diverse industries in Malaysia in the past. This includes their partnership with U-Mobile where their SIM cards were ready for purchase at the outlets, and their collaboration with AIA Insurance that offered free personal accident (PA) cover against permanent total disability and death due to dengue fever for Giant customers.
A representative of Giant told Vulcan Post, “With this partnership, we are hoping to generate top of mind recall and to be known as school supplies destination. We would also like to take this opportunity to change the shoppers’ perception towards Giant to see us as modern and trendy.”
As a result of this partnering with Walt Disney Company Southeast Asia, Giant is set to roll out the exclusive Rogue One: A Star Wars Story™ merchandise which will be available in stores from November 3 – December 31. The hypermarket will also partner with Caltex and P&G to excite their customers.
Customers who spend RM30 at all Giant stores and Caltex stations throughout Malaysia will be entitled for 1 stamp. Besides those avenues, purchasing certain P&G products can also gain you a bonus stamp.
Once 10 stamps are collected, the special range can be purchased at a discounted price. For example, a 24 inch luggage bag will be available from RM499 to RM149.90 after the 10 stamps are presented.
The full list of merchandise that will be available at the discounted prices are:
| Merchandise | Normal Price | Discounted Price (with 10 stamps) |
| Travel luggage | 24” – RM499.90 20” – RM399.90 |
24” – RM149.90 20” – RM109.90 |
| Death Star umbrella | RM99.90 | RM29.90 |
| Tin lunch box | RM49.90 | RM14.90 |
| Drawstring bag | RM35.90 | RM10.90 |
Besides the exclusive range, Giant is also offering some Star Wars themed merchandise for their annual Back-To School promotion. Examples of said products that will be available in store from the 17th of November are:
- Star Wars School Bag (RM39.90-RM79.90)
- Star Wars Pencil Case (RM11.90-RM19.90)
- Star Wars Stationery Set (RM19.90)
- Star Wars Notebook (RM1-RM3.90)
- Star Wars Drinking Bottle (RM15.90-RM23.90)
- Star Wars Lunch Box (RM29.90)
- Mini Star Wars Character Figurines (RM32.90)
For a better idea of the items that will be available for purchase, check out the video here.
Feature Image Credit: cinemaplanet.pt
