This article first appeared on The Playbook.
Following the success of integrating a ‘Stories’ feature on the Facebook-owned Instagram app, the social media company will be introducing ‘Facebook Stories’ to fully wipe out Snapchat for good.
With Instagram Stories recently matching Snapchat in terms of daily active users (150 million users), Facebook plans to replicate that success for its main app, adding a reel of Stories atop its main feed.
Here’s a demo of how Facebook Stories will work.
Facebook Stories works similar to its predecessors, allowing users to take photos or record video clips that will last for 24 hours.
Users will be able to use filters and editing tools to enhance these images or clips which can be sent directly to friends or be posted on one’s profile.
Speaking to TechCrunch, Facebook justified their decision to implement the feature saying: “Facebook has long been the place to share with friends and family, but the way that people share is changing in significant ways.”
“The way people share today is different to five or even two years ago — it’s much more visual, with more photos and videos than ever before,” it added. “We want to make it fast and fun for people to share creative and expressive photos and videos with whoever they want, whenever they want.”
The feature is currently being rolled out in Ireland and is expected to go global in the coming months.
This article originally appeared on The Playbook.
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