With a description that was clearly written by an Adele fan (or at least a meme-conscious writer) PJKITA is an online initiative that wants to highlight the unique mishmash of the urban street culture and our sense of #localpride in PJ. That’s all good but the biggest plot twist is that this is an initiative by the MBPJ.
In a clear show of the longstanding rivalry between PJians and the memetic Subangians, PJKITA also states “MBPJ is committed to be much cooler, relevant and dare we say, so fresh and so clean?” (Brownie points if you get the reference).
But with a population of over 600,000 people housed among the modern skyscrapers and dining in funky hipster cafes, PJ is a hub for vibrant street culture that PJKITA pays homage to.
More Than Just Trying To Be “Cool”
They’re doing their best efforts to engage the PJ community, but it’s more than just to showcase some activities.
MBPJ has hit the ground running on PJKITA with a dynamic looking website. It has an intuitive and vibrant feel to it, though perhaps isn’t recommended for those with slower computers.
The website aims to be a portal for everything you can do in PJ. From things to see, food to taste and things to do, while the website is currently very new and still lacking in content, they have clear plans to populate it. It is a pretty creative effort to integrate both social and community activities, increasing engagement for both.
Engaging The Community Right
And PJians are getting into this initiative. The website may be relatively low on content for now, but thanks to their social media drive, there are currently over 11,000 likes on Facebook and over 4,000 followers on the PJKITA Instagram account.
More than the swanky design is the function of these pages, and as far as we can see they do a good job in bringing attention to interesting things to see and do in PJ. From local hair salon features to fishing competitions, PJKITA’s Facebook page is a convenient way to discover interesting things to do in PJ.
They’re no strangers to using social media to get the word out about themselves and to engage their audience. In August last year, PJKITA took part in the #happypjselfiedance social media competition, in conjunction with the PJ Fair 2016, on both Facebook and Instagram.
The hashtag saw more than 300 posts on Instagram alone, mostly sent in by the youth of PJ. Some would say that the millennials are an apathetic generation to city council drives, but what this shows is that the youth of PJ are more than happy to participate if given the proper message. And MBPJ seems to have hit the nail on the head with this movement.
We’re definitely looking forward to what PJKITA will mean for the community as a whole, and the relationship between PJians and their city council. But as of now, for everyone with an even passing interest in Petaling Jaya, the social media pages are not a bad follow to check out any undiscovered gems in Petaling Jaya.