SingTel, one of Singapore’s main telco, has just launched Singapore’s first 4G-enabled mobile data plans for seniors.
The new data plan will enable those aged 55 and above to engage in online activities and social media, play games off mobile devices, or share photos and videos while on the move.
The plan, called Seniors SuperLite plan and Seniors Lite plan offer high-speed data bundles of 100MB and 2GB, comes at a discounted monthly subscription rates of S$22.32 and S$31.92 respectively. Seniors can also pick from a selection of handsets at no extra charge.
“Only half of our customers aged 55 and above have signed-up for mobile data plans. Of these, more than 70 per cent are subscribers of the SuperLite and Lite plans. We hope that our new plans will encourage more seniors to adopt the latest mobile technologies and discover the benefits of the digital world.” – Mr Johan Buse, SingTel’s Vice President of Consumer Marketing
To ensure that seniors understand the costs of the data plans and how they will be charged, SingTel will offer free workshops in collaboration with NTUC U Live. The workshops will also provide instructions on configuring their handsets, using important functions and transferring their contact list from their old phone. SingTel said participants at these workshops will also receive an introduction to popular social media sites and cyber-safety.
SingTel hasn’t exactly been popular with its customers recently, and has been flooded with complaints especially on its Facebook page.
Recently, when news broke that SingTel CEO Chua Sock Koong was calling for plans to charge over-the-top (OTT) Internet rivals like WhatsApp and Skype, certain factions of the Singapore online community responded with unimaginable fury.
Hopefully the newly launched discounted senior plan will help SingTel win some good karma points.
Featured image credit: The Straits Times