You might be familiar with local social marketing agency Goodstuph.
Spearheaded by Pat Law, they are the team behind viral marketing campaigns such as the recent HP campaign with Benjamin Kheng.
And now it seems they’ve taken their creative prowess and upped their own game.
Goodstuph City
Taking on the eponymous brand name, their homepage now has a brand new look, one reminiscent of retro game Habbo Hotel.
The website’s animation works both on web and mobile, and with a simple swipe, you can take your little blue car through the Goodstuph City.
Each neighbourhood brings something new, and if you look at the city carefully, you would actually notice some interesting – and very familiar – sights.
From Changi Airport to the nostalgic HDB and dragon playground at Toa Payoh, this website will definitely tease out amused smiles at the corner of your mouth.
The signboard with well-recognised brands emblazoned on them is also an ingenious way to show off their client list.
A prominent member of the Goodstuph team is “an evil kitten named Mao”, and although we can’t be sure it’s the same cat, you might just find this dastardly feline stalking the neighbourhood (and your car).
A Digital Marketing Win
The digital marketing scene in Singapore is a tough fight, where agencies have to challenge themselves with more creative, and more entertaining, campaigns.
They need to be eye-catching and engaging, and with the superfluity of well-made content available online today, it can be difficult to not just stand out, but to be memorable.
With this in mind, we think the Goodstuph team has really come up with good stuph with their new homepage.
Great job!
Featured Image Credit: Goodstuph
