In this article
  • Coinciding with their launch, new local telco Yoodo have partnered with delivery service GoGet to deliver SIM cards to new subscribers in the Klang Valley within two hours.
  • According to GoGet founder Francesca Chia, the partnership with Yoodo stems from a shared desire by both companies to challenge the norms in their respective industries.
  • She believes that the crowdsourcing model will allow her business to be more efficient, perform quicker deliveries, and ultimately expand beyond Malaysia.

In early February, local telco Yoodo officially launched their new service nationwide. Operating as an independent subsidiary of Celcom Axiata Berhad, Yoodo offers subscribers a highly flexible mobile plan that is adjustable through the app.

With aggressive market penetration in mind, Yoodo announced a service to deliver SIM cards to new subscribers in the Klang Valley within two hours. This service comes as a result of a collaboration between Yoodo and local delivery service GoGet.

As featured in a previous article on Vulcan Post, GoGet leverages on crowdsourcing to employ regular Malaysians as delivery providers. This allows GoGet to expand its delivery services across various markets in both B2C and B2B.

Speaking to GoGet founder Francesca Chia, we asked her about GoGet’s partnership with Yoodo and about their fluid business model, and its potential impact.

Image Credit: Yoodo

Challenging Tradition

“The partnership with Yoodo started from Yoodo’s mission to change the game and challenge the traditional telco model,” she said.

“They are the first in Malaysia to be a fully digital telco, and with that they had a vision to also ensure that the user experience from top to bottom was also futuristic and not held down by the traditional way of doing things.”

“Using our crowdsourcing model allows us to be more efficient compared to traditional fleet models,” she added.

“The crowdsourcing model allows us to dynamically send orders at any time compared to the traditional one where you would have to wait for runners to come back before you could send them on a new delivery.”

This dynamic mode of delivery, according to Francesca, allows GoGet to find the best suited runner for the job, and comes with less constraints.

“This is how we can be the fastest and most reliable option for a company like Yoodo. They can instantly expand from using just two GoGetters (the name they assign to their riders) in one minute to using 20 the next minute, and only pay what is necessary.”

Looking at the bigger picture, the two-hour delivery service offered by GoGet closely resembles Amazon’s Prime Now service in the USA (now available in Singapore) that promises two-hour deliveries for a variety of goods on the Amazon web store ranging from food to electronics.

More recently, Prime Now in the USA added Whole Foods to its service, essentially providing consumers with the option to go shopping for fresh produce in the comfort of their own homes.

Should GoGet be able to extend its partnerships to include other services in Malaysia, locals could very well see a change in how buying and selling is done, both online and offline. Already, GoGet has other collaborations in the pipeline.

“We have strategic partnerships with a point of sales player, players in the perishables industry, as well as e-commerce companies,” Francesca said.

Although she declined to mention specific names, we can hypothesise the various scenarios where a two-hour delivery service could provide outstanding value:

  • Fresh produce (akin to Prime Now’s partnership with Whole Foods to deliver short-life perishables).
  • Emergency business deliveries.
  • Replacement spare parts (for automobiles, computers, mobile phones).
  • Last minute gifts for birthdays, anniversaries, etc.

Designing To Scale

While there are also other delivery services in Malaysia that promise quick delivery times, Francesca believes that the decision to move forward with crowdsourcing will allow GoGet to be even more scalable than the rest of the competition—with the two-hour delivery service just the tip of the iceberg.

“We see the two-hour delivery model being able to change the game in terms of consumer shopping experiences,” she said. “Customers will be able to get things faster, fresher, and in better condition.”

“We also think this will help businesses small to large expand their e-commerce presence and traction,” she added. “We have open APIs for businesses to integrate with and push out order requests immediately when a customer checks out.”

“Our technology is constantly being optimised to make this service as affordable as possible so that people can enjoy this service at a great price.”

Shifting Mindsets

In trying to broaden their model, GoGet is now trying to break the set mentality among larger corporations that are still ingrained in the more traditional marketplace practices.

“One of the challenges we face is in educating larger corporations to adopt the newer tech and marketplace models,” said Francesca. “As opposed to the use of a full fleet, we educate and share real numbers on how they can remove inefficiencies, pay less for idle resources, and scale up without raising costs or management issues.”

“We also show them how they can maintain a healthy engagement with the GoGetter community, instead having high churn rates or no-shows with a traditional delivery fleet.”

Currently, GoGet is operationally profitable, with a growth projection of 10% from month to month.

“We have plans to expand outside of Malaysia in the future, but right now our aim is to serve Malaysia as best as we can.”

Feature Image Credit: GoGet

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Vulcan Post aims to be the knowledge hub of Singapore and Malaysia.

© 2021 GRVTY Media Pte. Ltd.
(UEN 201431998C.)