The first VidCon Asia Summit will be held in Singapore from 3-4 Dec 2019, and is happening at the Raffles City Convention Centre.
The announcement was made at the 10th VidCon US.
VidCon is a popular online video convention founded by veteran YouTubers Vlog Brothers, and was acquired by Viacom in 2018.
VidCon events in the US, UK, and Australia have drawn more than 100,000 attendees in the past year.
VidCon Asia Summit in Singapore marks the event’s first foray into Asia, and will be held in association with the Singapore Media Festival hosted by the Infocomm Media Development Authority (IMDA).
It will be produced by Branded, owners of the All That Matters festival.
Said Jim Louderback, GM of VidCon: “Our foray into Asia, coupled with our return to London, further solidifies our international presence and commitment to honor those making an impact on the digital world.”
Added Andrew Phua, director of exhibitions and conferences, Singapore Tourism Board: “VidCon Asia will add to the vibrancy of our events calendar and position Singapore as the hub for the development of online video and digital content.”
“Set to be a flagship event for the community of online content creators, it will provide networking avenues for creators and delegates, promote capability development opportunities, and build industry thought leadership for the region.”
VidCon Asia Summit’s website is up now, but details on who’s coming and what’s happening is scant.
However, programming is said to include “keynotes from industry leaders and workshops focused on growing audiences and revenue in the Asian online video marketplace”.
According to a report on The Straits Times, VidCon Asia will have panel discussions about “working with online video platforms, brand case studies and learnings, algorithm insights and test results from Facebook, Instagram, YouTube and Snapchat experiments, along with an in-depth analysis on social video trends across Asia”.
VidCon’s participants are said to typically include senior executives from digital platforms like Facebook, Instagram, Twitch, TikTok, Weibo, and Tencent.
Unfortunately, VidCon Asia will not have its signature “fan/community or creator tracks“, but “the goal is to add those in the long term”.
