In this article

Today, Singtel announced that it has partnered AIA to launch StepUp, a wellness platform that will let customers trade the steps they take for local mobile data.

With the StepUp programme, customers will be able to earn up to 3GB of mobile data.

A customer who takes 5,000 to 7,500 steps a day over the course of a month will be able to redeem 1GB of mobile data.

If you’re aiming for 3GB of mobile data, you will need to achieve a daily goal of 10,000 steps.

Singtel’s strategic partnership with AIA doesn’t just end here.

The firms revealed in a press release that they are also teaming up to “digitally engage their customers on the wellness front and also co-create innovative insurance products relevant to customers’ increasingly digital lifestyles”.

Image Credit: RENDY ARYANTO/VVS.sg

Mr Yuen Kuan Moon, CEO, Consumer Singapore, Singtel said: “We want to encourage healthy lifestyles and wellness, and with StepUp, customers will be rewarded for their efforts to keep fit. We are always trying to find ways to offer customers products, services and perks to complement their digital lifestyles. Our partnership with AIA marks a shared commitment to champion the importance of staying active for life.”

Added Mr Patrick Teow, Chief Executive Officer, AIA Singapore: “Through leveraging Singapore’s digital advantage, our common shared value is to make a real difference in people’s lives, particularly when Singaporeans are spending more time on their digital devices such as their mobile phones and living sedentary lives..”

In addition to mobile data earned, Singtel customers can also take up the AIA Vitality Challenge on StepUp to claim lifestyle rewards like movie tickets and ride-hailing vouchers.

Get Started On Your Step Tracking Now

To get started, Singtel customers will just need to log into their My Singtel app, activate StepUp, and sync their steps from their iOS or Android smartphones.

Screenshots from Singtel

Beyond mobile data, Singtel customers on the programme will also be able to look forward to reward options like a free Diet & Sports DNA kit by GeneLife, and rewards from PUMA and SingSaver.

To celebrate the launch of StepUp, customers who clock 10,000 steps a day at least once from now until 31 August will stand a chance to win an Apple Watch Series 4 or Samsung Galaxy Watch.

  • Find out more about StepUp here.

Subscribe to our newsletter

Stay updated with Vulcan Post weekly curated news and updates.


Vulcan Post aims to be the knowledge hub of Singapore and Malaysia.

© 2021 GRVTY Media Pte. Ltd.
(UEN 201431998C.)

Vulcan Post aims to be the knowledge hub of Singapore and Malaysia.

© 2021 GRVTY Media Pte. Ltd.
(UEN 201431998C.)