It was inevitable.
On Wednesday (24 July), Huawei announced that to commemorate Singapore’s 54th birthday, they will be selling their Y6 Pro 2019 smartphone at a discounted price of S$54.
Given that the entry-level Y6 Pro 2019 typically retails for S$198, this meant that the promotion price gave buyers a whopping 73% discount!
The promotion was only valid for buyers aged 50 and above, and would only be valid from 26th to 28th July at all Huawei Concept Stores and selected retailers.
It’s now the 26th of July, and as we predicted, crowds of aunties and uncles swarmed down to Huawei stores and retailers all around the island to get their hands on a unit.
“Heard One Shop Only Stock 20 Pcs Of Y6 Handphone”
Over 1 hour ago, Huawei Mobile posted an announcement on Facebook stating that all units of their Y6 Pro 2019 have been sold out.
They later added that they are also working with the Singapore Police Force on crowd control, as there are still people queueing outside the stores.
They have also been advised to close their Tampines Mall outlet “for security reasons”.
On the ground, Facebook users have also shared their experiences during the morning rush, one of whom stated that a retailer at Serangoon North pasted a “sold out” notice even before the shop’s opening hours.
Another user said that he heard that one shop “only stock (sic) 20 pcs of Y6 handphone”, which another said that there were only 30 units available at the Courts Megastore.
Good News? Huawei Mate 20 Now At Discounted Price For National Day
Huawei has just issued a media statement thanking customers for their support and stating that they “can still take advantage of another promotion for the flagship model Huawei Mate 20 at $568 (usual price $998), starting from July 27 tomorrow, while stocks last at all Challenger outlets”.
One thing’s clear – as much hype as this promotion has garnered, the backlash the firm’s getting now makes you wonder if it’s worth it.