Jacky Yap  |  SG
Published 2014-11-03 12:30:27

We have long known that Singapore has an amazing smartphone adoption rate, but how amazing is amazing? Well as it turns out, according to a global study called Consumer Barometer released by Google, Singapore is the number one smartphone adopter in the world at 85 per cent.

Based on 150,000 interviews, the study also revealed that more Asians use their smartphones to access the internet more than desktop computers, making Asia a truly mobile-first continent.

The blogpost on October 28 by Google reads: “In Asia, consumers are living in a mobile-first world that needs new products and services built with mobile in mind, not as an after thought or nice-to-have. There’s a great chance here for Asian businesses to lead the world in mobile-first innovation by reacting fast to the revolution that’s happened on the streets right outside their office doors. All they need to do is heed the consumers’ call.

Here are some statistics on Singapore that might fascinate you:

  • Singaporeans use an average of 3.3 devices each – one of the highest rates in the world.
  • Most Internet users in Singapore go online every day. This is true across all age ranges, with 78% of Internet users 55 or older coming online every day.
  • 42% of respondents in Singapore used the Internet to compare choices before making their last purchase.
  • 35% of Singaporean smartphone users used their device during their last purchase.
  • Singaporean respondents frequently research online and then buy offline.
  • 1 in 3 Singaporean respondents watched their last online video with someone else. This was usually their partner.
  • Online video is often watched while commuting or travelling

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