US fitness wearable company Fitbit has partnered the Health Promotion Board (HPB) to launch a new initiative to encourage Singaporeans to adopt a healthier lifestyle.
Called Live Healthy SG, it allows Singaporeans to subscribe to a year-long Fitbit Premium account at S$10 a month, which totals to $120 for a year.
With this account, users can have access to a digital coach that will guide them with video workouts and audio coaching.
In return, Fitbit will give subscribers a free Inspire HR health tracker worth S$158. With this health tracker, users can monitor their physical activity, sleep, nutrition and emotional wellbeing.
Users can also link their Fitbit activity to health challenges on the Healthy 365 app so they can win prizes or earn points to redeem rewards.
Time To Take Control Of Your Health
HPB CEO Zee Yoong Kang said that he hopes that such initiatives will urge Singaporeans to take better control of their own health.
Users can also opt to share their data with Fitbit, which will provide insights to “enrich HPB’s health promotion programmes”.
Steve Morley, vice president of Fitbit Asia Pacific, stressed that the shared data is “aggregated or de-identified.” This means that any and all personal identifiers are removed before sharing is done.
“Fitbit has always been committed to protecting consumer privacy, putting users in control of their personal data, and keeping data safe. We prioritise transparency and clarity in our privacy policies so people understand what is happening to the data they share with us,” he added.
This programme will officially begin in late October, but all interested Singapore citizens and Permanent Residents can pre-register starting mid-September.
Featured Image Credit: The Verge