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NASDAQ-listed tech firm LivePerson has announced that its new office in Singapore will serve as a central hub for the Southeast Asia region.

Founded in 1995 by Robert LoCascio, LivePerson launched conversational commerce platform, LiveEngage, in 2008, after seeing how ecommerce businesses were “dismally failing accounting for less than 15% of sales”.

LiveEngage lets consumers message their favourite brands using channels like Facebook, Whatsapp, Apple Business Chat and more.

Currently, more than 18,000 businesses, including Adobe, HSBC, IBM, and L’Oréal are using LiveEngage to “reduce costs, increase lifetime value, and create meaningful connections with their customers”.

LivePerson’s expansion into Southeast Asia will see the company “further deepen its existing partnerships with many of its global customers based throughout this region”.

Shared Regional Sales Director of Southeast Asia Lim Wee Tee: “Our investment in the region comes as the company places greater emphasis on its predictive intelligence business targeted towards transforming how people communicate with brands.”

As of today, LivePerson has a full function team of 8 employees in the Singapore office, but Lim has revealed that they are “hoping to double employee numbers” as they continue to expand in the region.

We are definitely looking to hire for roles not just in Singapore, but also in countries such as Indonesia, Vietnam and the Philippines.

Looking ahead, LivePerson also has plans to invest and be fully present in other countries in the region, like India, Indonesia, Vietnam and the Philippines.

“Till recently, LivePerson has been servicing Singapore customers out of our Melbourne office in Australia,” said Lim.

“With a locally based office in Singapore, we will be able to be in the know of the Singapore landscape, and offer better quality services to our customers in Singapore and in the ASEAN region.”

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