Singapore digital telco Circles.Life has recently partnered Singtel’s Australian subsidiary Optus — one of the largest telco players there — to extend its services to Australia.
The company sees this expansion as an opportunity to “transform Australia’s telco industry”, following its successful launch in Taiwan.
It previously shared that it plans to launch in more than five countries (including Taiwan and Australia), with an investment of over $50 million in each market.
Free Mobile Services For First Four Months
Circles.Life co-founder Rameez Ansar noted that Australian customers, like many in other countries, are “unhappy with their telcos”.
According to a recent report from the Australian Telecommunications Industry Ombudsman (TIO) and Communications Alliance, customer service complaints remain high in Australia.
Acknowledging this finding, Circles.Life is looking to bridge the gap by offering a solid customer experience.
It plans to give power back to the customer through a “flexible plan that offers bill shock protection, straight-forward pricing, and no long-term contract”, said the firm in a media statement.
Those who sign up before 30 September will enjoy a bill waiver for the first four months. This means free usage of 20GB of data and unlimited standard calls and texts, which typically costs AU$28 a month.
We Treat Customers Like People, Not Numbers
At Circles.Life, they also promise to treat customers “like people instead of numbers”. Instead of chatbots, customer service officers will attend to queries within seconds through its in-app Live Chat.
In Singapore and Taiwan, customers report a response time of only 20 to 27 seconds.
Circles.Life bags the highest customer satisfaction scores in Singapore with a Net Promoter Score (NPS) of 50, and seeks to make the telco experience in Australia more likeable.
Featured Image Credit: Circles.Life
