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Here Are 10 New Players Vying For A Slice Of S'pore's Food Delivery Pie

As the demand for food delivery increases, many are hopping onboard the food delivery bandwagon in the hopes of striking it big.

Last month, at least 10 new delivery platforms have popped up during the circuit breaker period. Even after the circuit breaker period, there are many other players have sprung up in the market.

Here’s a look at 10 of such new food delivery players in Singapore:

Chope On

chope on food delivery
Image Credit: Chope On

During the circuit breaker, dining reservation booking platform Chope pivoted to launch a beta food delivery and takeaway platform, Chope On.

It offers islandwide food delivery from over 200 restaurants with pre-orders that can be set up to a week ahead – but you can also opt for takeaway to save on delivery fees.

Currently, Chope On is available only on desktop. Simply purchase QR code dining vouchers at the website and claim your discounts at the desired outlet.

Check them out here. Delivery fees and minimum orders vary.

Capita3Eats

capita3eats delivery food
Image Credit: Capita3Eats

CapitaLand Malls also launched its own food delivery service during the circuit breaker.

Named Capita3Eats (pronounced ‘capita-treats’), the platform offers delivery and takeaway for restaurants like Ajisen Ramen and Hooters. It currently offers free islandwide delivery for orders above S$30 at selected restaurants.

It’s currently available only on desktop. You can browse and place orders online, and pay via Visa or Mastercard.

Check them out here. Free islandwide delivery on orders above S$30 or S$50 for selected restaurants.

Pickupp

pickupp delivery app
Image Credit: Pickupp

A logistics company based out of Hong Kong, Pickupp offers an on-demand door-to-door delivery service that can reach your door within four hours.

The company launched its own food delivery platform during the circuit breaker — a smart move, given that it already has a fleet of deliverymen in its back pocket.

Currently, Pickupp offers deliveries from F&B, bakeries and “lifestyle” products like alcohol and beef jerky on its platform, which is available on desktop and smartphone.

Check them out here. Delivery fees start from S$1.90.

Halal With Hew

halal with hew food delivery
Image Credit: Halal With Hew

Founded by a Muslim convert and his wife, Halal With Hew was launched during the circuit breaker to provide a platform for halal home-based businesses.

The circuit breaker coincided with the fasting month, cancelling Ramadan bazaars and putting Hari Raya treats far out of reach for the average consumer. Halal With Hew was launched to streamline the food delivery process between hungry customers and home-based chefs.

The startup was completely bootstrapped but has grown to over a hundred merchants in less than a year, generating about S$32,600 since its inception. The platform is likely to expand to hawkers and restaurants in the future.

Check them out here. Islandwide delivery for S$6.

Changi Eats

changi eats food delivery
Image Credit: Changi Eats

Recently, Changi Airport has also launched a delivery business of its own — presumably because the airport isn’t getting a lot of traffic these days.

Named Changi Eats, the desktop-only platform offers delivery from close to 30 eateries located at the airport.

You can mix and match orders from up to five different eateries with no mark up — the prices online remain the same as in-store prices.

Do note that orders must be placed one day in advance and up to two hours before the scheduled delivery slots from 12.30pm to 8pm daily.

Customers can also opt for a drive-thru pick-up option at Terminal 3.

Check them out here. Delivery fees start from S$5 with a minimum spend of S$50. Orders above S$80 will entitle diners to free delivery.

Buy4u

Buy4u delivery hawker
Image Credit: Buy4u / Facebook

This newbie to the food delivery scene offers local hawker fare from famous hawker centres like Old Airport Market and Maxwell Market.

Buy4u also offers halal food delivery from restaurants like Mum’s Recipe and Hindarab. On top of food delivery, you can also purchase frozen seafood and meat, as well as durian from Katong.

The platform is available on desktop and smartphones.

Check them out here. Delivery fees start from S$8.

B28!

b28! food delivery
Image Credit: Facebook / B28!

Butleric, an AI-platform-as-a-service startup based in Singapore, launched a food delivery and takeaway platform called B28!

Founded by Ron Lee, Butleric has ambitious goals to hit a 1 billion valuation and IPO by 2023, servicing more than 30,000 merchants across the Asia Pacific region.

F&B outlets like Each A Cup and Tatsuya Japanese Restaurant are available for order on B28!. Currently, the app is available only on the desktop.

Check them out here. Delivery fees and minimum orders vary.

Hungryy

hungryy delivery rider
Image Credit: Hungryy / Facebook

Built for smartphones, Hungryy is a new delivery app that lets you order food exclusively from halal and Muslim-owned eateries.

Some of its F&B merchants include Meat & Salt and Al Azhar.

Merchants and riders also enjoy the apps’ backend system of food delivery tracking and optimisation. The app already has over 10,000 downloads on the Play Store.

Check them out here. Delivery fees start from S$3.

Deliver.SG

Founded by 33-year-old restaurant consultant Naresh Kumar, it launched in January with over 150 restaurants online.

deliver sg food delivery
Image Credit: Deliver.SG

F&B merchants include local F&B like Springleaf Prata Place and Seoul Shiok. Users can take advantage of discounted delivery fees and promotions.

Deliver.SG offers home deliveries on desktop and smartphone.

Check them out here. Delivery fees and minimum orders vary.

Myfood.sg

myfood sg delivery
Image Credit: My Food SG

At least 200 different restaurants are available on the platform, including businesses like the Tuga Portugese Restaurant on Dempsey Road and House of Seafood. Halal deliveries are also included.

The platform also offers promotions and discounts frequently on its Facebook page. Myfood.sg offers food delivery for desktop and smartphone.

Check them out here. Delivery fees and minimum orders vary.

Could We Be In The Middle Of A Food Delivery Bubble?

More delivery platforms mean that there are a greater number of options to choose from. Potentially, delivery rates could become more competitive.

However, new platforms tend to rely on third-party riders instead of grooming their own fleet. That has led to variations in food delivery service quality, and delays in delivery times.

Grab, Deliveroo and foodpanda already command the food delivery market. The “big three” is well ahead of new players because of their first-mover advantage. The diversity of choices in these apps also vastly outnumber those on new platforms.

Not to mention, other players like WhyQ and Pickupp already occupied the delivery space for the past couple of years, but none have generated the type of attention superapps like Grab has.

If new food delivery platforms want to outlast the delivery boom, they’ll have to find a way to differentiate themselves from the rest.

Featured Image Credit: Hungryy / Buy4u / Chope / eatbook

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