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Float Foods was established with a mission to innovate, develop and advance Singapore's plant-based foods ecosystem.

Published 2020-12-08 13:23:30
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While most businesses were badly impacted by COVID-19, the pandemic presented a business opportunity for Vinita Choolani instead.

Vinita is currently the co-founder and CEO of Float Foods.

Prior to starting up the food tech startup, Vinita helped to build Singapore-based women’s healthcare company INEX INNOVATE, which was valued at US$72 million in 2019.

She is also the co-founder and board member of Project Smile, a not-for-profit initiative that offers financial assistance to women in Singapore with a focus on imparting skill sets for sustainable careers and eventual economic independence.

“I am passionate about building meaningful startups, technology and innovation, and pulling all these levels to create businesses that will change lives for the better.”

Food Tech Firm Focused On Plant-Based Foods

float foods team
From left to right: Vinita Choolani, Keshav Raj, Mathilde Bancillon / Image Credit: Float Foods

According to Vinita, the founding team of Float Foods is a team of five comprising food scientists, researchers and the commercial team.

Float Foods was established in June 2020 in the thick of Singapore’s nationwide “circuit breaker” lockdown when I experienced first-hand the detrimental effects COVID-19 had on Singapore’s food supply chain.

– Vinita Choolani, co-founder and CEO of Float Foods

She recounted how supermarket shelves were emptied amid bouts of panic buying, so she couldn’t get her hands on any eggs or milk.

That very incident ended up being the catalyst that lit the spark behind Float Foods.

She realised that food security is a “huge issue in Singapore” and felt the need to find a better way of securing our food systems.

Therefore, Float Foods was established with a mission to innovate, develop and advance Singapore’s plant-based foods ecosystem.

But why a focus on plant-based foods?

“We went into plant-based foods because we believed it was the cleanest, most straightforward way for Singapore to be self-reliant and create its own produce,” Vinita explained.

Moreover, with innovations in plant-based foods, they hope to be able to contribute to Singapore’s food safety, whilst being sustainable and enabling consumers to eat healthy food.

Ultimately, we want to make the world a better place, by starting with the environment, and acknowledging that we as humans are part of the problem.

We are going to work hard to bring about change in our environment by transforming how we eat and what we eat. We don’t want animals to suffer at our expense, and we don’t want to harm the planet. We also want to live healthy and clean.

– Vinita Choolani, co-founder and CEO of Float Foods

Building A Business Amid COVID-19

Starting up amid the pandemic was definitely not an easy setting.

Although they had to work in smaller teams and take most meetings online, it turned out to be a good thing because such business discussions turned out to be very focused and productive.

This helped them to get the proof of concept off the ground in a short time, said Vinita.

Their plant-based whole egg substitute was the first idea on the drawing board when the startup was incorporated in June and within six months, it has achieved the proof-of-concept status.

In a way, the COVID-19 pandemic also presented her with a business opportunity as she seeks to address the food security gap.

float foods onlyeg plant-based egg
Image Credit: Float Foods

Their research revealed that Singaporeans consume almost 2 billion chicken eggs annually, of which 70 per cent are currently imported from Malaysia.

Relying on the status quo would keep Singapore extremely susceptible to food supply disruptions, they noted.

COVID-19 has exacerbated food safety concerns in Singapore and around the world, revealing lapses in global food security as borders are closed around the world.

It puts us in prime position to push the plant-based movement further as a Singapore startup with research, manufacturing and raw ingredients all kept within Singapore, allowing us to contribute to Singapore’s food security.

– Vinita Choolani, co-founder and CEO of Float Foods

Moreover, Vinita is confident that now presents a viable timing for standalone plant-based alternatives.

She cited that Singapore has thrown away over 250,000 eggs due to oversupply.

That, coupled with the rising concerns of animal disease transmission such as the avian flu — which has proven to be deadlier than COVID-19 and is prone to more frequent outbreaks — as well as the harmful effects of hormone injections administered to chickens to boost egg production are some key motivating factors

Asia’s First Plant-Based Whole Egg Substitute

Float Foods recently announced a breakthrough in its bid to join the race for innovation in alternative proteins with its debut plant-based protein product.

Called OnlyEg, it is Asia’s first commercial plant-based whole egg substitute that offers an egg yolk and egg white replacement.

onlyeg plant-based egg vs chicken egg
OnlyEg (top) and chicken egg (bottom) / Image Credit: Float Foods

It uses legumes-based substitutes for both egg yolk and egg white, and is the first of its kind to achieve the level of likeness to a real chicken egg.

According to Float Foods, the closest alternatives in the market are currently liquid blends of egg substitutes that are limited to scrambled eggs and omelettes.

With OnlyEg however, it can be prepared into multiple egg dishes such as sunny side-up, overeasy or soft boiled.

Its ability to reproduce different styles of eggs that are commonly found in Asian cuisine is in line with Float Foods’ key vision to create a plant-based food ecosystem within Singapore that caters to the Asian diet.

onlyeg sunny side up
OnlyEg sunny-side up served with Asian fried rice / Image Credit: Float Foods

Eggs play a major role in Asian cuisine. Some of our local favourite ways of enjoying them are on its own, as soft-boiled eggs with toasts for breakfast, or a sunny side-up served with rice dishes such as nasi lemak or fried rice.

Ultimately our goal is to apply food science and innovation to build plant-based products such as OnlyEg that enable cultural relevance and contribute to a sustainable food ecosystem that can be a part of Singapore’s future food plans.

– Vinita Choolani, co-founder and CEO of Float Foods

She added that the R&D process for their plant-based whole egg substitute is still ongoing as they work on the nutritional component of OnlyEg.

Currently, the nutritional benefits of OnlyEg is being developed to be higher than that of a chicken egg.

“Matching the nutritional make-up is only the beginning of what we want to achieve,” said Vinita.

“Eventually we want to be able to create variations of our plant-based products that are embedded with nutritional properties that can enhance the lives of consumers with different dietary needs.”

Commercially Ready By 2022

float foods onlyeg plant-based egg
Image Credit: Float Foods

When asked about funding, Vinita revealed that they are currently raising capital through a Series A round and are looking for strategic investors who are aligned with their vision.

Particularly, they want their supply chains to be within their borders.

Therefore, they want to ramp up their investment in local production so they can make a “substantive impact on our food supply and security”.

However, as no other players have paved the way in this area, they expect to face manufacturing challenges.

They plan on working with institutions like the Agency for Science, Technology and Research (A*STAR), Singapore Institute of Food and Biotechnology Innovation (SIFBI), food incubator Innovate 360 and Singapore Polytechnic Food Innovation and Resource Centre (FIRC) to help them navigate these challenges.

Commenting on the food tech landscape in Singapore, Vinita noted that we already have a “wonderful infrastructure”.

“This has allowed game-changing food tech companies such as Karana and Turtle Tree to flourish. (However), there are still untapped opportunities in the plant-based space, for instance in bio packaging.”

Sharing their future business plans, Float Foods said that they have completed proof-of-concepts for OnlyEg and other alternative protein products including plant-based yoghurt, cheese and blended egg patties and shreds.

They are preparing OnlyEg for commercial readiness by 2022, with support from Singapore’s research and innovation agencies to optimise their product.

She added that they will be releasing a series of proprietary plant-based products in phases across the next two years.

Featured Image Credit: Float Foods

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