Those who work in the Central Business District (CBD) or at Suntec City will likely know of this brand.
They serve up affordable and simple Taiwanese dishes such as braised pork, egg omelette, or red tea jelly.
Closing Down Both Its Circular Road And Suntec City Outlets
The Taiwanese cuisine brand announced on their Facebook page yesterday (Dec 10) that they are closing down both its outlets on Sunday (13 Dec) after operating for the past 4 years.
The Salted Plum will be shuttering their Boat Quay and Suntec City outlets in 3 days.
In the post, it cited that 2020 “has been a challenging year”, suggesting that they have caved in to poor business caused by Covid-19.
They are just one of the many F&B businesses which have shuttered in the past few months.
The last day of operation for both outlets is this Sunday (Dec 13), if you would like to patronise them for the last time before the brand exits the Singapore F&B market for good.
Inspired By Taiwan, Founded In S’pore
The brand is founded out of a deep fondness for Taiwan by a Singaporean named Shawn Kishore.
He fell in love with the comforting yet rich profile of the Taiwanese cuisine as well as its family-style dining, while he was in Taiwan.
Originally a pop-up known as FiveTen along South Bridge Road, The Salted Plum grew from a small eatery into a full-fledged restaurant on Circular Road.
It then opened its second outlet in Suntec City to cater to the offices and working professionals in the area.
Covid-19 Continues To Take Its Toll On Businesses
Following the virus outbreak, office workers have mostly been working from home in order to stem the spread of the virus.
As a result, stores located in the CBD district are particularly impacted and struggled to sustain due to a drastic drop in footfall.
Many F&B businesses have pivoted online or launched island-wide delivery to reach customers within a larger radius. As a result, some have survived while some were still not able to sustain.
This suggests that we may be seeing more stores in the CBD closing down as they struggle with poor business and rental costs.
Featured Image Credit: The Salted Plum