Coupang is touted as South Korea's most valuable startup as its market capitalisation is now at about US$67 billion.

Published 2021-06-24 11:24:54

Earlier in April, South Korea’s e-commerce giant announced that it is entering the Singapore market, which marks its first overseas foray throughout its 11 years of operation.

Coupang has apparently been seeking ways to enter Singapore since last July when it acquired Singtel’s video streaming service provider Hooq Digital Ltd.

The Korean Economic Daily reported that the company has started hiring rounds for its Singapore entity since March.

On Glassdoor, it is looking for Head of Operations, Head of Logistics and Head of Retail, in addition to other positions like Senior UX Designer, Business Analyst (for Coupang Play), and Principal Quality Assurance Engineer.

Its entry to Singapore will definitely shake up the local e-commerce landscape, which is currently dominated by Tencent-backed Shopee, Alibaba-backed Lazada, and Qoo10.


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