From groceries to cashback services, here's a look at the key players Singapore's booming e-commerce industry.

Jae Chia  |  SG
Published 2021-07-12 14:22:09

The Covid-19 pandemic has revealed the opportunities that lie in Singapore’s e-commerce sector. Most retailers have realised that going digital is one of the best ways to reach their customer base and went on to develop an e-commerce strategy.

Singapore and the rest of the world has witnessed an e-commerce boom, with consumers purchasing everything from groceries to household appliances online. According to Statista, revenue in the e-commerce market is projected to reach US$2,793 million (S$3762.67 million) in 2021. 

Covid-19 saw even more physical retailers jumping onboard the e-commerce bandwagon in Singapore. Even traditional, smaller players like wet market grocers took to social media channels and online marketplaces to hawk their products.

Singapore is also one of the top five Southeast Asian markets leading the charge when it comes to e-commerce market growth.

From fresh groceries to household appliances, everything can be delivered to one’s doorstep nowadays. More than ever, merchants are improving their e-commerce businesses to meet the needs of customers.


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