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99designs marches into Brazil, gobbles up rival LogoChef

99designs, one of the world’s largest graphic design marketplace, has just announced its acquisition of LogoChef, one of Brazil’s leading design marketplaces.

99designs logo

The acquisition marks 99designs’ second acquisition; in August 2012, 99designs acquired Berlin-based European design marketplace 12Designer.

Following the acquisition, 99designs will also launch a Portugese version of its site at 99designs.com.br. LogoChef’s official website has now ceased operations and all traffic will soon be redirected to 99designs’ website.

LogoChef cofounder Dan Strougo has also been named 99designs’ Country Manager for Brazil, and will oversee the company’s efforts from its Rio de Janeiro office.The acquisition and new site are part of 99designs’ expansion strategy in Latin America, which kicked off in March 2013 with the launch of Spanish-language versions of 99designs in Mexico, Argentina, Colombia and Chile.

Earlier this week too, 99designs launched a new service, named Swiftly. The idea behind Swiftly is simple: if you need a quick design fix, the simple task (such as altering a logo, updating marketing materials, resizing, vectoring or retouching images) can be requested from 99designs’ pool of designers and have your task completed in an hour.

“On the back of our successful launch last week of Swiftly, which significantly broadens our design product offering, we’re excited to be taking the next step in our globalization strategy with the acquisition of LogoChef” – 99designs President and CEO Patrick Llewellyn.

To date, 99designs has hosted more than 235,000 graphic design contests for startups, small businesses and other organizations worldwide since its founding in 2008. In the same period, the company has paid out more than $60 million to its global community of more than 245,000 graphic designers.

The success and domination of 99designs proves that not only is crowdsourcing effective, it also solves problem is one of the fastest and cheapest ways. With 99designs a company will post a brief for a design, and then several designers compete to create the winning design. Often a company will receive over 100 competing designs, but only the winning designer get paid.

Other than focusing on Latin America, 99designs recently has also been looking into Asia Pacific, and launches a Singapore specific local site.

Read also: Top Productivity Tools to Optimize Your Business

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