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For our ninth episode of Vulcan TV (it’s been nine already?), we are really excited to have visited Luxola’s office in Singapore.

For those unfamiliar with the name, Luxola is one of Southeast Asia’s largest online beauty store. Think of it as Sephora online, except that it carries way more brands than that, over 200 beauty brands so far, and growing.

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For this episode, we were very privileged to have interviewed Adrien Barthel, Chief Commercial Officer of Luxola for our exclusive interview segment. A huge thanks to Edward who was our host for the episode.

Vulcan TV would like to thank Luxola for their patience and time to have the crew over!

Here’s the video and hope you will enjoy it!

0:00 – Introduction
0:43 – Introduction of Adrien Barthel, Chief Commercial Officer, Luxola
1:30 – A typical profile of a Luxola customer
1:53 – How customers differ across Southeast Asia
2:05 – How many products are there on Luxola, and which are the best sellers
2:15 – Introduction of Alex Tran, Head of Engagement Marketing and Partnerships, Luxola
3:57 – Are customers open to trying out new products they discovered online?
5:00 – Importance of product reviews to customers on Luxola, and how Luxola deals with negative reviews
5:39 – Office Tour around Luxola
7:50 – Plans of Expansion
9:12– Rapid Fire Segment
9:54 – Closing

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Producer’s Note: We will be reaching our initial goal of producing 10 office tours in Singapore for our Vulcan TV series. We would love to hear from you if you have any feedback or if you’d like us to continue showing you cool offices around Singapore. Let us know in the comments below or email us at team@vulcanpost.com!


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