Sephora, one of Singapore’s main beauty chain has just gone online! However, it is not through its own online site, but rather, through popular online shopping site Zalora.
According to Coconuts Singapore, Zalora regional managing director Harry Markl, has also revealed that Zalora’s beauty department will soon come under the Sephora umbrella, meaning the product range you’ll find there will be similar to what you may find in a Sephora retail store. This includes all the beauty accessories, bath and body care, make up and skincare and every other new products Sephora carries.
In Singapore, there are a total of 9 Sephora outlets, which are widely patroned by female shoppers. Other than carrying its own Sephora products, it also carries several other prestigious brands such as Dior, Lancome, Hollywood’s GlamGlow and many more.
For every purchase above S$40 on Zalora, you get to enjoy free delivery. There is also a flexible return policy when you shop through Zalora.
Sephora is among some of the recent brands which are all moving online to harness the online traffic for more customers. Other than Zalora, some of the online shopping sites which are aggressively marketing themselves include Japanese’s Rakuten as well as China based TaoBao. Zalora currently boosts over 15 million visits per month to their website, and that alone is definitely capable of giving Sephora the online visibility it needs.