When we talk about pop-up stores in Singapore on Vulcan Post, chances are it would be by online design retailer Naiise. Started in 2012, Naiise has attracted the attention of design enthusiasts as well as of the hipster community in Singapore. With thousands of carefully curated lifestyle products, Naiise is now throwing another pop-up store in Singapore.
Located on 72-74 Dunlop Street, an area on the fringe of little India, Naiise will be featuring design products from more than 150 independent designers from Singapore and around the world, making the pop-up store a great destination to pick up unique design gifts especially for the upcoming Christmas.
Some exclusive products and services at the pop up store also include festive blooms, vinyl records and turntables, vintage home accessories, DIY wrapping stations and weekend workshops for everyone.
Festive Mood, Design Centric Products And Lots Of Food
Unlike the previous pop-up store at Orchard Central, this time round, visitors to the pop-up store will also be able to dine from fresh menus headlined by food partners such as The Cajun Kings, Park Bench Deli, Morsels, Burnt Ends, Artichoke and Kith Cafe. Coffee, artisanal foods and smaller food items will also be available throughout the week.
Weekend food service will rotate each week, beginning with Ah Bong’s Italian this weekend, an Italian food stall in a Tiong Bahru coffeeshop selling pastas and crème brulee at incredibly affordable prices, helmed by young local chefs; followed by Morsels, The Cajun Kings x Burnt Ends and Kith.
When we spoke to the team back in August, founder Dennis told us that through physical offline pop up stores, the Naiise brand is exposed to a lot more people and new audiences who may not have been immersed in the design scene or even heard of the brand before.
“We learned that we had a very unique and interesting range of products that were novel and resonated with people, especially those designed and crafted locally. This definitely inspires us to continue working hard to make design accessible to more people, as we believe that there is a market of consumers out there who are seeking unique, interesting, original and well-designed products.” – Dennis Tay.
We also asked if the sales for its offline pop-up is better than the online Naiise store. Dennis admitted that “pop-up stores definitely do better”, and that human traffic conversions are universally known to be higher. That said, the team usually sees a good boost in online sales after each pop-up store as brand awareness for Naiise increases.
This time round, it looks like the team is hoping patrons would be lured by the love of food and visit Naiise’s fourth pop-up store.
“This pop-up store will be the first time Naiise is marrying design, food, art and social enterprises to create a communal, cosy and highly experiential space for people to discover young local businesses and talents, wonderful designs by our local designers, connect with each other and harness a creative buzz,” added Amanda Eng, Naiise’s Buying and Marketing Director.
If you are looking to shop around for the upcoming christmas, you should definitely check out Naiise’s pop up at 72-74 Dunlop Street. In the meantime, here are some photos of the pop-up store from the team at Naiise:
Very nice.
