Aurum Theatre, Golden Screen Cinema’s (GSC) luxury concept, has officially launched its newest location at The Exchange TRX today. This marks GSC’s 56th cinema location.
Spanning an impressive 120,000 sq ft, Aurum Theatre at The Exchange TRX is said to be SEA’s largest ultra-luxurious entertainment experience.
The cinema is spread across four floors and features 11 halls equipped with lush interiors and comfortable seats.
Here’s a first look into the different halls at this Aurum Theatre.
IMAX hall & ScreenX hall
From the main entrance of Aurum Theatre, head upstairs to the IMAX hall.
We got to experience this ourselves today, watching Dune: Part 2, and while there will be no spoilers here for that, we can say that the comfort levels and movie viewing experience were chef’s kiss.
It might not come as any surprise though once you know that the hall features fully reclinable seats at the press of a button, complimentary snacks and drinks, and of course, top-of-the-line IMAX technology.
Did you know: IMAX is a proprietary system of high-resolution cameras, film formats, film projectors, and theatres known for having very large screens with a tall aspect ratio and steep seating.
Still, you can trust that whatever movies you watch in the IMAX hall will be immersive. Even the ground trembled to the sound of the blasts and booms, making us feel like we were right in the action.
If one screen isn’t immersive enough though, how about three screens?
Opposite the IMAX hall is the ScreenX hall, which offers 270-degree panoramic views, also with reclinable seats and complimentary refreshments.
Escape Studios
One floor below the main foyer of Aurum Theatre is the Escape Studios, with four differently themed halls.
These halls are based on movie themes and iconic pop culture references.
One of the most eye-catching ones is the “La Romance Hall”, inspired by the city of love, Paris, and romantic tales told on the big screen.
Then there’s also the “Neon Nippon Hall”, a nod to the bustling streets of Shinjuku, Tokyo. This and the La Romance Hall were some of our favourites.
For something more sophisticated, perhaps you’d like the “Couture Hall”, inspired by the popular movie, The Devil Wears Prada, and designed with monochromatic themes and a pop of bright red.
The last of the Escape Studios is a hall that’s an ode to classic film scores, with musical notes gracing the walls. It’s classy, and a GSC rep told us that it’s also inspired by iconic band Queen, hence the name “The Rhapsody Hall”.
All of the Escape Studios halls feature different types of seating, but all are with the same luxuries and comforts. They seat up to 38 pax.
Maybank Comfort Cabins
If you’re looking to truly sit back and relax as you enjoy a movie, the Maybank Comfort Cabins could deliver.
There are two such halls, and they’re inspired by the gorgeous Grand Theatre.
They have Stressless recliners which are equipped with patented technology, and a quick Google search shows us that one couch retails for a minimum of about RM40k (when converted from US$), so you know you’re getting the good stuff.
These halls seat 40 pax each, and seating is also arranged in pairs.
Getha Lux Suites
Not forgetting the famous Getha Lux Suites, Aurum Theatre at The Exchange TRX features plush Getha recliners with built-in mini fridges that have complimentary snacks and beverages.
GSC states that these halls are best suited for longer movies so you can bask in the comfort and amenities. Each seat comes with wireless charging ports, dimmable lights, soft blankets, and even bedroom slippers.
We’d watch all of the movie’s end credits just to stay comfy here.
Hungry for more?
Regardless of the hall type selected, each Aurum Pass includes a choice of selection from a menu of snacks and drinks and will be served to your seat as you watch a movie.
But there are more upscale dining options for moviegoers and non-moviegoers alike.
Hokkaido Table serves up a Japanese-Italian fusion menu, comprising an omakase, restaurant, and bar.
GSC labels it as being the first-of-its-kind omakase within cinema premises, and it offers lunch and dinner.
A more casual restaurant is the Kissa Cafe and Diner, which has a range of Japanese-Western food and is inspired by Japanese kissaten (tea-drinking shops) and Western diners.
Bookings and enquiries for GSC’s F&B offerings can be made through their website or social media, we were told.
If you’re a Maybank cardmember, GSC has special deals for moviegoers and diners during its ongoing launch promotion.
Maybank cardmembers can get 20% off movie tickets (all halls except IMAX) and 20% off the total bill when dining at Hokkaido Table and Kissa Cafe and Diner.
The promotional prices and regular prices for the halls are as follows:
| Hall | Promo pricing (February 6 – TBC) | Regular pricing |
|---|---|---|
| Getha Lux Suites | RM350/twin | RM440/twin |
| Escape Studios | RM120/seat | RM150/seat |
| Maybank Comfort Cabin | RM300/twin | RM360/twin |
| IMAX | RM65/seat | RM80/seat |
| Screen X ScreenX (2D) | RM65/seat RM55/seat | RM80/seat RM70/seat |
As we toured the space, we were also informed that companies can actually book out some of these cinema halls to do their own product launches or events, and even decorate the poster walkway with their own achievements.
So, don’t dismiss Aurum Theatre as just a fancy cinema, because GSC is clearly diversifying their offerings, and we’re excited to see what’s next.
All images credit: Vulcan Post