Let’s be honest—we’ve all been guilty of scrambling at the last minute to find our Raya outfits. But this year, let’s do things differently. With Raya 2025 just around the corner, it’s the perfect time to start planning your festive wardrobe.
Whether you want to stand out solo or coordinate with your family or partner, here are five stunning Malaysian-designed baju raya collections that will have you looking your best while embracing tradition with a modern twist.
1. Saoi
If you’re looking for baju raya that blends classic tradition with delicate artistry, Saoi’s Ode to Time collection is a must-have for Raya 2025.
Saoi is the brainchild of fashion entrepreneur Wan Nur Syaira, who first founded WNS Studio, which later rebranded to Saoi in 2023.
Inspired by the fleeting yet beautiful bloom of rosemary flowers, the Rosemary set embodies grace with its custom floral embroidery, meticulously crafted to celebrate nature’s elegance.
This Kurung Kedah-inspired ensemble features:
- Custom embroidery details that add a refined touch
- A teardrop neckline with a pearl button, a nod to vintage sophistication
- A matching striped skirt with a partial elastic waistband for comfort and structure
Crafted in three signature hues—Pomegranate, Cielo, and Ceramic—and made from breathable linen, this set embraces both comfort and timeless beauty this Raya.
Not only that, the Tosca in Mediterranean Sea set embodies both boldness and tranquility, drawing inspiration from the ever-changing ocean. This 100% linen ensemble features a custom print reminiscent of the Mediterranean’s serene waves, making it a striking yet timeless piece.
The Tosca set highlights:
- A cinched waist with pleat details, enhancing the feminine silhouette
- Fabric-covered buttons that add a seamless, polished finish
- A matching skirt with a partial elastic waistband for versatility and comfort
Whether worn as a full set or styled separately with your favourite trousers, Tosca transitions seamlessly from Raya celebrations to everyday wear.
From florals to waves, Saoi’s Ode to Time collection brings a sense of nostalgia wrapped in contemporary charm.
Where to buy: Saoi’s website
Customer profile: Women
Price range: Starts from RM329
2. Tom Abang Saufi
Tom Abang Saufi is your go-to destination if you’re into patterns and prints. Renowned for its masterful use of traditional motif prints, the eponymous label provides a luxurious array of kaftans and two-piece sets splashed in vivid hues.
Tradition meets modern elegance in Tom Abang Saufi’s latest Baju Raya 2025 collection, offering matching styles for couples who want to celebrate in coordinated looks.
Known for bold prints and timeless silhouettes, the collection merges heritage-inspired motifs with contemporary cuts, ideal for those seeking a refined statement outfit this festive season.
For women, Tom Abang Saufi offers a variety of kebaya sets, kurung sets, and kaftans, each designed with traditional-inspired prints and modern tailoring. Men can find matching pieces in both short and long-sleeved designs, ensuring a stylish and coordinated Raya look.
A fresh take on the classic kebaya, the Dara pleated kebaya set is designed with pleated fabric that stretches beautifully ensuring both comfort and elegance.
- Snap button front closure for a seamless look
- Vertically pleated skirt with an elastic waistband for a flattering fit
- Unlined, keeping it lightweight and breathable
The Dara long-sleeved batik shirt is a timeless batik-inspired piece designed for modern elegance, and pairs effortlessly with the Dara Pleated Kebaya for a matching couple look.
- Collared, button-down style with a traditional motif
- Long cuffed sleeves for a polished finish
- Regular fit, perfect for both casual and formal Raya gatherings
For those who love flowy, relaxed outfits, the Tasla Kaftan is an exquisite option. Featuring wide, full-length sleeves and a traditional print, it’s effortlessly chic and adjustable with a belt to define the waist.
The Tasla design is also available in a short-sleeve batik shirt, ensuring a harmonised couple’s look with minimal effort.
Additionally, the renowned Sarawakian designer has revealed a series of oversized sunglasses and vegan leather tote bags, ensuring that you’re impeccably styled for the festivities.
Where to buy: Tom Abang Saufi’s website
Customer profile: Women and men
Price range: Starts from RM185
3. Umma
Radiate grace this Raya with Umma’s Sulam Raya collection, a line that blends sophistication with cultural heritage, ensuring each piece stands the test of time.
This year, Umma’s designs celebrate the art of embroidery (sulam) with intricate detailing that reflects the beauty of Malay craftsmanship.
Their signature hijabs in this collection are inspired by Wau, the traditional Malaysian kite, symbolising grace and flight. Just like a Wau soaring through the sky, these hijabs capture the elegance and beauty of tradition with every fold.
This baju raya look from Sulam Raya 2025 exudes effortless charm with:
- A delicate white blouse with intricate embroidery along the sleeves and hem, adding a touch of femininity. The loose, flowy fit ensures comfort, while the scalloped lace trims enhance the overall elegance.
- A batik-inspired sarong skirt featuring a rich blend of floral motifs, evoking the timeless beauty of traditional textiles. The wrap-style silhouette allows for ease of movement, making it ideal for festive gatherings.
Whether you’re looking for timeless embroidery, batik elegance, or effortlessly draped hijabs, this collection deserves a spot in your Raya wardrobe.
Where to buy: Umma’s Instagram
Customer profile: Women
Price range: N/A
4. POKOKS
For Raya 2025, POKOKS introduces The Akar Kita Collection, a heartfelt tribute to family and the roots that ground us. This collection harmoniously blends tradition with contemporary design, offering over 70 variants in theme colours for the entire family.
Crafted from premium materials such as cotton, linen, and rayon spandex, each garment ensures a soft, breathable feel, perfect for a joyous, down-to-earth Raya celebration.
Key features:
- Each Baju Melayu is adorned with uniquely cut and patterned natural stone buttons.
- With more than 70 variants, the collection offers unique theme colours like sage green, coronet blue, and latte, allowing families to celebrate in a harmonious style.
- To complete the ensemble, matching samping are available for men, adding a touch of traditional elegance to the modern designs.
Beyond clothing, POKOKS extends the festive experience with their own designed Ang Pao Raya, adding a personal and stylish touch to gift-giving traditions. These come free in a pack of six when you make a purchase over RM199.
The Akar Kita Collection by POKOKS is an example of the beauty of family unity and cultural heritage, offering classic and meaningful fits for Raya 2025.
Where to buy: POKOKS’ website
Customer profile: Women and men
Price range: Starts from RM99
5. Bayu Somerset
Bayu Somerset is back with a bang for Raya 2025, unveiling their much-anticipated Somer Syok Raya Collection—a lineup that celebrates tradition with a modern, expressive twist.
This year’s collection features six stunning themes, including the Floral Collection, Bayu Somerset x Bunga dan Bintang Collab Collection, Whimsical Collection, Moroccan Collection, Coral Collection, and Batik Collection.
While the first four have already been released, the rest are set to drop soon—keep an eye on their Instagram for updates.
Bayu Somerset’s designs are a true ode to heritage, infused with contemporary aesthetics. The Kurung Kedah, known for its relaxed silhouette, is reimagined with bold patterns and vibrant prints—ensuring you stand out while staying effortlessly comfortable.
For those who prefer something softer and more graceful, the Maxi Kebaya is a good pick, offering a flowy, breathable fit that moves with you.
Whether you’re drawn to lush florals, playful whimsy, or intricate Moroccan influences, Bayu Somerset’s Somer Syok Raya Collection has something for every Raya mood. Expect rich hues, delicate details, and a seamless blend of traditional and contemporary elegance, making this collection a must-have for a fresh, stylish fit this festive season.
Where to buy: Bayu Somerset’s website
Customer profile: Women
Price range: Starts from RM79
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Whether you prefer delicate embroidery, bold prints, contemporary kaftans, or coordinated family ensembles, these brands offer something for everyone. So, which one are you eyeing for Raya 2025?
- Read other articles we’ve written about Malaysian startups here.
Featured Image Credit: Saoi / Tom Abang Saufi / POKOKS