If you’re a proud (and slightly obsessive) pet owner like me, you’d know that our furry companions are more than just animals—they’re family. And when it comes to family, we want only the best.
A one-size-fits-all solution just doesn’t cut it when it comes to our pets’ care. That’s why homegrown dog care platform Pawpaw360 is taking a personalised approach, offering tailored nutrition and training plans that evolve with your dog’s unique needs, no matter their breed, size, or age.
Note: Unfortunately, PawPaw360 currently does not provide recommendations for dogs with serious health issues like kidney disease.
The company is backed by Mandai X, the growth acceleration and venture-building arm of Singapore’s Mandai Wildlife Group.
So, how does it work?
To get started, you’ll need to choose a plan for your pet. Pawpaw360 currently offers three options, as outlined on its website.
You can opt for the nutrition plan at S$38, the training plan at S$18, or take both for a comprehensive package at S$48. These are all one-time fees.
From there, you’ll then have to create a pet profile by entering key details about your dog—and that’s about it. Based on the information you’ve provided, the platform will generate tailored recommendations aligned with your chosen plan.
With Pawpaw360’s nutrition plan, pet owners will receive a nutrition assessment report, complete with a feeding guide based on specific goals—whether it’s maintaining your dog’s health or helping them lose weight.
The platform offers a variety of products, including base food, toppers, hydrators, treats, and supplements. It also calculates the exact portion sizes your dog should be eating based on their nutritional needs.
In addition, each plan comes with a complimentary custom taste test kit, so you can find out which foods your dog prefers before committing to full portions.
After receiving your pets’ personalised recommendations, you can conveniently place food orders via the platform, swapping them out for alternatives if needed based on your pets’ preferences. Each order will be delivered within two to three working days, with free delivery for orders above S$60.
You can also opt to receive reminders when you’re about to run out.
Meanwhile, Pawpaw360’s training plan offers a series of guided, levelled exercises that are tailored to match your dog’s learning pace and behavioural goals.
Recommendations are adapted over time based on your dog’s progress, needs, and preferences.
For both the nutrition and training plans, users can also book video consultations through the platform with Pawpaw360’s certified nutritionists and behaviourists. However, do note that additional fees apply for these consultations.
Pawpaw360 encourages users to regularly update their pet’s profile with the latest information to ensure recommendations remain accurate and relevant.
The platform recommends daily check-ins, which will allow it to monitor your dog’s wellbeing, such as changes in appetite, energy levels, and digestion.
This data allows Pawpaw360 to provide timely insights into how your dog is responding to their care plan.
Based on these trends, the platform can fine-tune its recommendations to ensure your pet continues receiving the most appropriate nutrition and training support.
An “all-in-one” platform
Currently, PawPaw360 is still in its beta testing phase, and is available as a Progressive Web App, which can be added directly to your phone’s homescreen. Users will receive step-by-step instructions on how to install the app during the onboarding process.
While the platform only offers nutrition and behavioural plans at present, they plan to expand their services to cover all five domains of animal welfare—Nutrition, Behaviour, Physical Health, Environment, and Mental Wellbeing—to support a more holistic approach to pet care.
These same domains are used by Mandai Wildlife Group in caring for the rescue dogs and cats housed at Kids World in the Singapore Zoo.
Ultimately, PawPaw360 wants to position itself as an “all-in-one” dog care platform, helping pet owners better understand and care for their furry companions at every stage of life.
Featured Image Credit: PawPaw360 via Instagram
