2-Year-Old realme Has Outsold Other Big Brands To Take The #2 Spot In Malaysia

[This is a sponsored article with realme.]

If you’ve been looking for a new phone in the past 2 years, you might have heard of an up-and-coming brand by the name realme

Since its inception, realme has launched 20 devices within two years and the young brand has entered over 61 markets worldwide. Locally, realme Malaysia is the #2 smartphone brand and the company saw a 50% quarter-on-quarter growth this year.

And according to a Counterpoint research, they saw a growth of 132% in Q3 of 2020 due to the vast product portfolio. In fact they’re also one of the biggest smartphone brands in India too.

With such a variety of offerings, it’s not hard to find one that suits consumer budgets and needs. 

realme’s Gunning To Be The Real Deal For Affordable Mobile Phones

For example, the new realme narzo 20 Pro is just priced at RM1,199, and comes equipped with a 90Hz, 6.5-inch FullHD+ Fullscreen display with a 4,500mAh battery that has a 65W SuperDart Charge.

The camera on the phone is no slouch either, it sports a 48-megapixel AI rear quad camera setup and a 16-megapixel in-display selfie cam.

realme narzo 20 Pro in White Knight / Image Credit: realme

Moving Forward Even During A Pandemic

In the latest report by Counterpoint, realme is now the fastest growing brand to reach the 50 million sales globally, ahead of big brands such as Samsung, Apple and Huawei. They took just 9 quarters to achieve this as well.

2020 proved to be a historic year for the company. The brand shipped over 14.8 million smartphones across all the market in Q3 of 2020, recording it as the best quarterly shipment for the company.

Following the footsteps of other tech brands, they’ve wisely diversified their offerings into the AI of Things (AIoT) products such as realme smart TVs, Sonic Electric toothbrushes, wireless earbuds, smartwatches and smart scales.

The realme TV and the realme Smart Scale / Image Credit: realme

Consistency In Breaking Records

“According to the recent 2020 e-Conomy report launched by Google, Bain and Temasek, more than 1 in 3 digital service users are new because of the pandemic. And we expect Malaysia’s internet economy to grow 3X to reach $30B in 2025.

Mobile connectivity will serve an important role to our economic trajectory, and I am pleased to see realme Malaysia continuing to be an important enabler in this ecosystem by launching delightful products on their YouTube channel.

As recently as September and October, realme phones were one of the top 10 trending Google searches in Malaysia in those months. Thank you realme Malaysia and congratulations on an amazing milestone to be proud of.”

Marc Woo, Managing Director of Google Malaysia

Marc Woo, the Managing Director of Google Malaysia / Image Credit: Google Malaysia

This is a big achievement, seeing that due to the pandemic, a lot of income groups are tightening their belts. They are more cautious in their spending. Affordability has become a key factor in consumer choices, and so realme serves that audience’s needs.

This year, they’re proving to be the brand to beat when it comes to sales again.

Sherry Tan, the Chief Business Officer of Lazada Malaysia said: “It has been a pleasure to witness how realme has further widened its digital presence in Lazada Malaysia and become one of the fastest-growing LazMall brands this year in the Mobile & Tablets category. We look forward to continue to achieve new milestones together!”

Sherry Tan, the Chief Business Officer of Lazada Malaysia / Image Credit: Lazada

They also made a name for themselves on Shopee during this year’s 11.11 sales. 

“We are honoured to be realme’s trusted e-commerce partner of choice. From smartphones to wearables, as well as health products and lifestyle offerings, realme’s wide range of products are loved by many Malaysians who shop on Shopee.

This makes realme one of the best-selling mobile and gadget brands on the platform. Shopee congratulates realme on this new milestone that they have unlocked, and we look forward to exciting times ahead.”

Ian Ho, Regional Managing Director, Shopee

Ian Ho, the Regional Managing Director of Shopee / Image Credit: Shopee

In an already saturated market filled with tech gadgets, consumers are spoilt for choice. To stand out the right strategies must be employed alongside the right understanding of what consumers actually need. If anything, the numbers have shown that realme has risen to the occasion to meet those demands.

realme already has something up their sleeves for the next device. You can keep an eye out on their Facebook and Instagram to find out more.

Also Read: Prep Your Business To Be Future-Ready With The SME Digitalization Grant Via Boost

Featured Image Credit: realme

An Insider’s Guide: Lazada Employees Tell Us How To Score The Best Deals During 11.11 Sale

Lazada 11.11

11.11 is back with a vengeance on Lazada, and it’s brewing up to be the e-commerce site’s biggest one-day sale of 2020, with Korean superstar Lee Min Ho fronting the campaign this year.

Pre-sales have already started running since 1 November. Shoppers can enjoy early-bird prices by placing non-refundable deposits until 10 November to lock down their prices before the actual sale starts.

With all the deals and offers in-store, the options shoppers have are overwhelming. From Slash It deals to surprise boxes, Lazada is pulling out all the stops for 11.11. 

This year, a slew of new brands have come onboard Lazada, along with a range of shops participating in 11.11 for the very first time. 

We’ve spotted over 29 new partners, including Nike, Isetan, Aesop, Marks and Spencer, Instant Pot, as well as an array of F&B brands.

If you are excited to shop online, here are some of the best insider tips and tricks to clinching the best deals on Singapore’s largest online shopping day.

Keep A Close Eye On The Prices

From now until 10 November, you can invite your friends to slash prices for you to as low as 50 per cent off, or even S$0!

Lazada Dyson
Screenshot from Lazada

On the last day of the Slash It deals (10 Nov), the Dyson Cool Tower Fan (retail price S$499) is available at only $299 with 40 slashes.  

“We created two price guarantees for customers on 11.11 to make sure that they can avoid the hassle of comparing prices — the lowest prices on our site are the lowest prices everywhere,” a Lazada insider explained.

Shoppers will be able to assess which products offer the best value for money with special tags that Lazada attaches to its listings.

The first is Lowest Price, denoted by product listings with an “11.11” label. This means that the product is being sold at the lowest price offered by the seller within the past 60 days.

Lazada best price
Screenshot from Lazada

Another tag is the Best Price Guarantee, which is denoted by product listings with an “11.11” and “LazMall” label. This tag means that the product is being sold at its lowest price.

But what if Lazada got it wrong, and shoppers find a cheaper item elsewhere? No problem, our Lazada insider assured us.

Lazada best price
Image Credit: Lazada

Lazada has promised to top up the difference if their customers find the same product offered for a lower price by the same seller on a competitor site.

Vouchers Are Your Best Friend

The best way for shoppers to prepare for 11.11 is to start browsing on Lazada and adding products to their carts now. 

Lazada will be holding a two-hour storewide flash sale on 11 November from 12am to 2am. Over 300 stores — including Dyson, Apple and Samsung — will be participating in the sale, offering up to 90 per cent discounts. 

The key to more savings is to collect Lazada vouchers

“There are a ton of vouchers to be collected, ranging from seller, bank, and Lazada vouchers.”

“Vouchers are stackable and for maximum savings, they should be applied in the following order: seller, Lazada, then bank vouchers,” he added.

Lazada vouchers
Screenshot from Lazada

There are 11 million vouchers up for grabs on Lazada, which are redeemable via a host of shoppertainment platforms. This includes online games and activities like Surprise Egg, Daily Check In, playing LazGames or earning coins. 

This year, Lazada will be launching a password reveal across select Mediacorp radio stations, where DJs will drop “passwords” that can be used to redeem vouchers on Lazada between 5 and 10 November. 

The GUESS IT game show in the Lazada app also has over S$5,000 worth of vouchers up for grabs on 10 November from 7 to 8.30pm, and 10 to 11.30 pm.

Another game, Happy Bounce, can also be used to win vouchers worth up to S$11 with no minimum spend storewide until 11 November. 

LazCoins can also be used to redeem vouchers and free gifts, with a S$1 voucher redeemable for every 100 coins.

If you are looking for some food deals, check out the Llaollao, Krispy Kreme, I Love Taimei and Baskin Robbins stores on Lazada this 11.11.

Shoppers will be able to engage in an offline-to-online activation to scan their QR codes at the partners’ physical stores to earn vouchers. 

These vouchers can be used to offset their purchases via the F&B brand’s Lazada stores. If you scan three QR codes, you will receive a S$12 storewide voucher. 

Add To Cart Now, Check Out Later

Image Credit: Lazada

It is no secret that certain deals are hard to snag, especially on popular sale days like 11.11. 

”We have seen surprise boxes disappear within seven seconds once they go live,” remarked the Lazada insider.

“We have customers who add to cart, and strategically check-out at midnight on the day of sale.”

The key to get the most bang for your buck is to strategise your purchasing habits prior to the big day itself. 

“Start browsing and adding to your cart now,” the Lazada insider urges. 

“Shoppers can be sure there will be discounts for products marked with the “11.11” label. When it strikes midnight, immediately check out with your vouchers!”

This article was written in collaboration with Lazada. 

Featured Image Credit: Alizila

Also Read: Fresh Grads, Here Are 12 Companies In S’pore That Are Looking To Hire You

Here Is A List Of 5 Major 11.11 Deals We Found In M’sia

11.11 or Singles Day is one of the biggest online shopping events of the year. There are so many deals online that a harried shopper might now know where to even look.

So we’ve compiled a list of some of the major online shopping platforms here with their 11.11 deals, vouchers and promos for your browsing and shopping this weekend.

1. Hermo 

Hermo is an online Malaysia-based website that provides a whole range of beauty products.

Vouchers: RM10 (10ELEVEN), RM25 (25ELEVEN) to RM35 off (for first time subscribers).

Special 11.11 Deals:

  • 11.11 Fiesta
    These are also special flash deals that are refreshed daily at 10am, 3pm and 9pm. This comes with 4 featured products per wave.
  • Buy 3, Get 1 Free Gift
    Purchase a bundle of beauty products here, and a free gift will be auto-added to the cart upon checkout.
  • Everything at RM11
    For these, all the items are priced at RM11, but users must buy a minimum of 3 items.
  • RM111 Fiesta Bundle
    Some of these RM111 Fiesta Bundles come with products from brands like Benefit Cosmetics, Banila Co., Hanaka and Clio. You can also get a free gift with purchase.

2. Lazada

Lazada is marketplace that is host to a whole plethora of items here, from electronics, to household essentials to even random quirky gifts.

They have a lot going on this 11.11 from Mystery Boxes, to vouchers to giveaways and flash sales, and partnerships with brands like Maxis and Dominos.

Vouchers: 

Some Special 11.11 Deals:

3. Shopee

Shopee is an online shopping platform that allows users to both buy and sell products.

Vouchers: 

Special 11.11 Deals:

4. Taobao

Taobao is a Chinese online shopping website that is known for their competitive prices.

Vouchers: 

New foodpanda users get RM20 off their first orders (min spend RM40): PSHAPPY1111

Special 11.11 Deals:

  • Spend RM300 and get RM30 rebate for anyone using Malaysian e-banks (capped at 10,366 eligible customers).
  • In partnership with Maybank:
    – The 11th Maybank Mastercard transaction in Malaysia will be rewarded with an iPhone 8 Plus
    – The 111th Maybank Mastercard transaction in Malaysia will be rewarded with an iPhone 8 Plus
    – The 1111th Maybank Mastercard transaction in Malaysia will be rewarded with an iPhone X

5. Qoo10

Launched in 2008, Qoo10 brands itself as a shopping paradise, carrying products from countries like Singapore, Japan, Korea and USA.

Some Special 11.11 Deals:

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