Changi Airport’s online shopping website, iShopChangi, has received about 100,000 monthly visitors on average since it was launched in September last year, a company spokesperson said.
If the numbers remain consistent – and it is reasonable to assume as such given the website’s current performance – throughout the next few months, it is safe to predict that the website is on track to surpass 1,000,000 visitors by its first anniversary. Transaction details were not released though.
Moreover, iShopChangi also received about 65% unique visitors since its inception. The unique visitor number only counts the IP address of a computer as one visitor. Hence, if someone refreshes or surfs on iShopChangi multiple times, it will still be considered as one unique visit. In this case, the average unique visitors would be around 65,000 per month.
The figures are actually not bad for a fledgling e-commerce site in a very saturated market like Singapore’s. Although iShopChangi is the only website providing a shop and collect service in a Singapore airport, its range of products are similar to other more established industry players such as Qoo10 or Reebonz.
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iShopChangi allows passengers to shop for their goods online and collect them on the day of departure at the iShopChangi Collection Centre located at the transit lounge of their departing terminal. One of the boons of shopping with iShopChangi is certainly its catalogue of tax and duty free products.
Changi Airport is not the only airport in the world to provide such value-added services. London’s Heathrow Airport offers the ‘Reserve & Collect’ service enabling customers to reserve products online and collect and pay for them on the travel date. In Ireland, a website called The Loop is available across all Dublin, Cork & Shannon airports. It provides a platform for travellers to browse, buy and fly as its tagline suggests.
Nonetheless, a Changi Airport Group spokesperson said a mobile application for iShopChangi is still unavailable. If you are on mobile, the website can only be accessed via a browser such as Apple’s Safari.
“While we currently do not have a mobile app, the website (www.iShopChangi.com) is mobile-responsive in terms of design. This means that it will automatically detect the type of device (e.g. laptop, desktop, mobile, tablet) and adjust to provide the user with an optimal viewing experience,” the spokesperson said.
Thirteen retailers are currently onboard iShopChangi, selling a huge range of items and brands such as Marc by Marc Jacobs and electronics giants Nikon and Canon. iShopChangi looks forward to “to increase the number of retailers, to offer customers a wide assortment of products”.
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